Can you eloquently present your product or company in six seconds? Well, that’s all the time you have. Known as the Instagram of video, Vine is the mobile app that allows you to capture footage in short, six-second, looping videos. The end result is a brief, yet brilliant video compilation. They’re little windows into the people, settings, ideas and objects that make up life. They’re quirky, like us, and that’s what makes them so special.
In the six months since it was introduced, (check out “A Small Glimpse Into an Entire Experience“) the app has become a strong competitor to Instagram. According to ABC News, “On June 7, four days after Android released a version of Vine, Topsy Analytics, a San Francisco company that gathers and analyzes tweets, reported that the six-second video application had garnered 2.86 million shares on Twitter. This number of Twitter shares surpassed those of Instagram, which had roughly 2.17 million shares”.
What’s Facebook’s response to all of this? Game on. Feeling the social media war pressure, Facebook has now announced plans to create their own Vine-like feature for Instagram. PC Mag is reporting that Facebook will unveil a feature that will allow a user to create five to ten second videos through the Instagram app.
But the question remains, how could these benefit businesses?
The answer is simple. NBC News gave us a six second tour of their studio. Buzzfeed’s employees are dancing in their office. General Electric wishes Thomas Edison a happy 166th birthday by drawing a light bulb, Tropicana gets sentimental with their Valentine’s Day Vine. These short but brilliant pieces give the public an insight into the people behind these businesses. Some businesses are even using Vines as recruitment material. At Buzzfeed’s office, the employees are dancing; wouldn’t you want to work for them?
The Real Time Report is reporting that 5 Vine videos are shared every second, and branded Vines are four times more likely to be shared than branded online videos.
“This data can really help brands determine a strategy for using Vine in their marketing efforts. We have already seen brands like General Electric, Adidas, AT&T, Volvo, Pepsi-Co and GAP adapt to the platform,” said Matt Cooke, chief technology officer and co-founder at Unruly. ”There is a massive opportunity here for brands to get really creative with this 6-second sensation, either to grab people’s attention quickly or as part of a much larger content marketing strategy.”
Now one of the most popular apps in the App Store, Vine could help enhance your company’s image. It is vital to keep your business fresh and a step ahead of your competitors, and these social tools are the perfect way to achieve that. You only have six seconds, and your time starts now.