Disclosure just means being completely open and honest about what it means to be a BzzAgent. Whenever you’re spreading the word about a campaign, always be sure to let people know that either BzzAgent or the brand provided you with a means to experience the product for free (or with a discount).
To put it plainly: If you can hashtag, do hashtag. Whether the activity is for Twitter, Pinterest, Instagram or your blog, always include a disclosure hashtag. This will usually be #GotItFree or #GotACoupon, but always check the activity instructions to be sure. And don’t forget to include any brand-focused tags or @mentions that we’ve provided to join the product conversation, too.
Glad hawaiian breeze & vanilla passion fruit plugins scented oil warmer customizables. Bringing the smell of vacation to me! #gotitfree
Tried #MorningStarFarms Prime Grillers. Made them into veggie Sloppy Joes. Really tasty, really healthy, really easy lunch! #GotItFree
Look mom! No gray! #gotitfree #agedefy @clairolcolor
If you’re posting to a site that doesn’t allow hash tags, just be sure to mention at some point that either the brand or BzzAgent gave you the product for free or with a discount.
Garnier Fructis Hydra Recharge Review
“Thanks to BzzAgent, I recently tried out Garnier Fructis' new line of shampoo and conditioner called Hydra Recharge. It is a system of shampoo, conditioner, and a 1-minute treatment meant to hydrate dry, frail hair...”
This may be a digital age, but nothing beats talking to someone face to face. Whenever you’re spreading Bzz about a product to friends and family in person, be sure to mention at some point that either BzzAgent or the brand provided you with a way to try what you’re talking about.
Oh, and when you go to submit a BzzReport about your conversation on the Campaign Homepage, keep an eye out for this important checkbox.
We believe that good Bzz begins with making sure everyone knows that you're a BzzAgent and what that means. If you submit three (3) campaign activities without disclosing that you got something for free or with a discount, before you can submit campaign activities again you're required to complete Disclosure Training to help you understand the importance of disclosure.