How It Works

Need technical assistance, Bzz® tips and tricks or fashion advice? For that last one, black and yellow stripes are always the height of style. For everything else, explore below.

What is disclosure?

Disclosure just means being completely open and honest about what it means to be a BzzAgent. Whenever you’re spreading the word about a campaign, always be sure to let people know that either BzzAgent or the brand provided you with a means to experience the product for free (or with a discount).

Disclosing online

To put it plainly: If you can hashtag, do hashtag. Whether the activity is for Twitter, Pinterest, Instagram or your blog, always include a disclosure hashtag. This will usually be #GotItFree or #GotACoupon, but always check the activity instructions to be sure. And don’t forget to include any brand-focused tags or @mentions that we’ve provided to join the product conversation, too.

Example of Pinterest Disclosure
Example of Twitter Disclosure
Example of Instagram Disclosure

If you’re posting to a site that doesn’t allow hash tags, just be sure to mention at some point that either the brand or BzzAgent gave you the product for free or with a discount.

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“Thanks to BzzAgent, I recently tried out Garnier Fructis' new line of shampoo and conditioner called Hydra Recharge. It is a system of shampoo, conditioner, and a 1-minute treatment meant to hydrate dry, frail hair...”

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Disclosing offline

This may be a digital age, but nothing beats talking to someone face to face. Whenever you’re spreading Bzz about a product to friends and family in person, be sure to mention at some point that either BzzAgent or the brand provided you with a way to try what you’re talking about.

Oh, and when you go to submit a BzzReport about your conversation on the Campaign Homepage, keep an eye out for this important checkbox.

Disclosure checkbox on BzzReport Activities

Disclosure checkbox on BzzReport Activities

I received a message saying that I can’t submit any further campaign activities until I take disclosure training. Why is that?

We believe that good Bzz begins with making sure everyone knows that you're a BzzAgent and what that means. If you submit three (3) campaign activities without disclosing that you got something for free or with a discount, before you can submit campaign activities again you're required to complete Disclosure Training to help you understand the importance of disclosure.