BzzAgents always tell others they are part of a word-of-mouth program
Be proud to be a BzzAgent. When Bzzing others, you must let them know that you're involved with BzzAgent and tell them what you received as part of the campaign. If you genuinely like something (or even if you don't), it's your open, honest opinion that counts.
Be yourself and share your opinions all Bzz is good Bzz
Your first priority is always to deliver authentic Bzz, or information and opinions, to other people. You know how you stop listening when you think someone is trying to sell you something? Well, other people do too. So stay natural! Be extra careful to not spam strangers when you're online. No one enjoys spam, except when it's grilled and put on toast with a little bit of mayo.
Bzz is only effective when it's completely honest
Bzz only works because it is honest and that means discussing any bad with the good. People are smart, and they'll pick up on fake or dishonest Bzz. Why would you want to be misleading and risk damaging your relationships? Your honest opinion is what matters and that's what you should share with others.
Everything you do communicates something to the people around you
An Agent knows that sometimes you don't have to say a word to make an impact. Keep in mind that you're constantly sending messages to the people around you, from what you say to the products you use.
Knowledge is power and so is Bzz
As an Agent, your opinions have a lot of power. Respect that power by only sharing honest and informed opinions. Take the time to experience the product and learn more about it before you spread the Bzz.
Share your honest opinions, not hype or a sales pitch
When you Bzz, you don't need to "close the sale" or over-dramatize what you're saying. Bzzing is about sharing honest opinions with others, not pressuring people or making false or misleading statements. Just say how the product worked for you, don't make broad claims about what it may do for others. It's your personal experience that matters.
Pay attention to how people are responding to the Bzz
Word of mouth is a two-way street. Sure, you have information about exciting products and services, but the people you're talking with also have opinions and experiences that they may want to share with you as well. Listening will help you to become a better, more informed Agent.
Stay in contact with the Central Hive
Stay alert for program invitations and sign up quickly for the ones that interest you. Keep up to date by completing our polls. Submit detailed BzzReports whenever you get the chance to share some Bzz. And let us know about your experiences good and bad so we can keep BzzAgent fresh and exciting. After all, you're our eyes and ears.
Bzz only works when you're having a good time
Being an Agent is exciting because you have access to great products and services, and fun because you get to spread the Bzz in your own unique way whenever you want, with whomever you want. No gimmicks, no pressure. Sit back, relax and let the Bzz begin!
Keep the feedback coming the more we know, the more we'll be able to improve.
The Central Hive
Bzz is the delivery of word-of-mouth marketing. Bzz is creating discussions and enabling information to spread from one person to the next and the next. It's the word on the street, the energy around a product it's about creating and sharing ideas that people will talk about.
A BzzAgent is a smart, passionate and honest messenger of Bzz to people around them. A BzzAgent is a clear communicator and an informed consumer who is connected to other people. Agents are often familiar with the latest trends and like to express their opinions. They like to meet new people and new people like to meet them. People listen when Agents talk.
Being a BzzAgent means you are a member of a group of enthusiastic individuals who help generate Bzz about products and services. Agents are confident, communicative, friendly, natural, smart, outgoing and powerful. Every Agent is different, but there are some general rules that apply to creating professional and successful Bzz.
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