How It Works

Need technical assistance, Bzz® tips and tricks or fashion advice? For that last one, black and yellow stripes are always the height of style. For everything else, explore below.

What are BzzCampaigns — and how do I join one?

BzzCampaigns are how we invite BzzAgents like you to experience and talk about products, based on your profile and survey answers, as well as your BzzScore. Most campaigns run for eight weeks, giving you plenty of time to try something and share your thoughts with friends and family. You’ll receive BzzCampaign invites via email and on your BzzAgent member homepage.

How many BzzCampaigns should I expect to receive?

While nothing would make us happier than guaranteeing you BzzCampaigns, there are just too many variables to predict an accurate number. That said, many BzzAgents may only receive a few product experiences from us per year. Not bad, considering the only thing you have to do outside of campaigns is a few surveys!

How do we decide who gets invited to BzzCampaigns?

Unfortunately, everyone can’t get into every campaign (after all, you’re one of hundreds of thousands of BzzAgents!). Here are the four main criteria we use to determine who gets invited to what:

Who you are:
For example, we wouldn't invite you to a baby food campaign if you don't have a baby, nor would we think men are a good fit for a women's hair dye.

Your interests:
Just because you’re a woman, doesn’t mean you want to try women’s hair dye, right? We get this info from your Surveys — so be sure to check in weekly and stay up-to-date.

Where you live:
While we’d love for everyone to try everything, some campaigns are only available to particular parts of the country or shoppers at specific retail stores.

Your BzzScore:
The more active and influential you are, the higher your BzzScore will be — and the better chances you'll have of receiving invites (so long as you meet all those other criteria, too).

The important thing to remember is that more BzzCampaigns are always coming, so keep your BzzScore high — and when you’re the right person for the right campaign, you’ll be at the front of the line.

When are invites sent out for a new campaign?

It depends. Each BzzCampaign has a certain number of BzzAgents who can participate, so we send out invitations in waves until all the spots are full. Sometimes campaigns fill within a few hours, while some take several days. If you haven’t received an invite within 3-4 days of launch, it’s probably not the campaign for you. (But don’t worry, we’ll find one that is soon!)

Do I have to join BzzCampaigns I'm invited to?

Not at all. If you know you won’t participate in a campaign we invite you to join, don’t hesitate to pass on it — we would never pressure you to try a product or service that doesn’t interest you. We only ask that once you’ve joined a campaign, you share your honest opinion with others, online and off, and let us know about it. And of course, follow the BzzAgent Code of Conduct when you do (no sneaky behavior allowed!).

Do I have to participate in campaigns I join?

Technically, no. But if you join a BzzCampaign and don’t perform any activities, you’ll be less likely to be invited to campaigns in the future. Check out BzzScore for more info.

After I sign up for a BzzCampaign, how long until I get my BzzKit in the mail?

You should expect to receive your kit within 10 days of a BzzCampaign's activities going live. If it’s been more than 10 days since a BzzCampaign’s activities went live and you still have not received your BzzKit, please contact us and we’ll do our best to sort things out.