How It Works

Need technical assistance, Bzz® tips and tricks or fashion advice? For that last one, black and yellow stripes are always the height of style. For everything else, explore below.

What’s an activity?

Activities (sometimes called “BzzActivities,” natch) are tools available on the Campaign Homepage used for sharing your honest opinion, starting real conversations online and reporting the Bzz you’ve already shared offline. Because every product is different, every campaign will offer a different variety of activities, including:

  • Posting to Facebook, Twitter and other social media
  • Writing product reviews
  • Uploading photos and videos

How many activities should I complete per campaign?

As few as you need to engage your friends and fill us in on all of the great conversations you start! Keep in mind, more is almost never better — we designed BzzScore to favor quality over quantity. After all, who wants to be friends with someone they think is spamming them? Just create a few meaningful interactions, online and off, in every campaign you join, and your score will be sittin’ pretty. It doesn’t take much to make us happy!

Should I still complete activities if I didn’t like a product?

Absolutely. We reward BzzAgents for their hard work and for sharing their honest opinions, good or bad. For any word of mouth to be credible and powerful, it needs to be voluntary and not due to compensation of any kind. So whether you love a product you try through BzzAgent or think it could use a little work, as long as you’re sharing your honest opinion and starting authentic conversations, everybody’s happy.

Who rates my campaign activities?

That would be our friendly, dedicated team of Communication Developers (Comm Devs). They personally read, rate and respond to the activities you submit as part of BzzCampaigns based on the guidelines below.

Facebook posts

As you read this, we can hear your Facebook friends calling out for something more interesting to talk about than which 80’s hair metal band they would be. Give the people what they want! We don’t rate Facebook activities, but here are some guidelines to make your posts as engaging as you are:

  • First things first: Write a post along with the automated link! Your friends want to know what you think about a product, not just the fact that you’re trying it.
  • When composing your post, be sure to follow the activity instructions and keep your thoughts product-focused.
  • Start conversations with thoughtful, unique and creative content — and don’t be shy to ask friends what they think, too!

Example of an exceptional Facebook post

Twitter posts

You know what Twitter needs? More hashtags. And as a BzzAgent, you’ll be doing your part to help with that. Here are the criteria for how we’ll rate each and every tweet:

Rejected

  • Doesn’t include a disclosure hashtag (usually #GotItFree or #GotACoupon, but check the activity instructions to be sure)
  • Doesn’t include the product name
  • Has been removed immediately after posting

Fair

  • Is copied and pasted directly from the examples provided

Good

  • Follows the activity instructions and contains a message written in your own words

Exceptional

  • Meets the "good" standards, plus one or more of these:
    • Contains unique, creative or thoughtful content
    • Provides extra value to consumers
    • Is engaging, offering up a conversation starter to readers

Example of an exceptional Twitter post

Tried #MorningStarFarms Prime Grillers. Made them into veggie Sloppy Joes. Really tasty, really healthy, really easy lunch! #GotItFree

Reviews

Bzz is best when it’s honest and hype-free — and that goes for reviews, too! Whether you loved a product or thought it could use some improvement, the juicy details are what we’re after. Keep these guidelines in mind each time you post:

Rejected

  • Doesn’t focus on your experience with the product
    • Example: "I can't wait to receive my BzzKit, thanks!"

Fair

  • Relates a personal experience with the product, but doesn’t provide any insight or a recommendation

Good

  • Speaks to curious shoppers looking for details, not solely to BzzAgent
  • Answers the question, "What would I want to know before purchasing this experience, service or product?"

Exceptional

  • Meets every one of the "good" standards, plus one or more of these:
    • Contains unique, creative or thoughtful content
    • Provides extra value to consumers
    • Is shareable
    • Is paired with a relevant, quality photo

Example of an exceptional review


March 27, 2014
angelwaters101 5 stars

Mild for The Win
I will admit that I am one of those people who have a ton of tiny packets in a plastic container that I am always searching through to find the right condiment for the occasion so I loved the change to try these bottled sauces. I think the price is reasonable compared to how many ounces of the product is in every bottle. I have to admit that I love the Mild Sauce more than the Hot Sauce. Taco Bell Mild Sauce has a rich taste that is not overwhelming. But I love that both sauces aren't too hot so I'm not drinking water with every bite. I must say the sauces are absolutely delicious with cheese especially cheddar. I had the sauces with salmon and chicken with extra sharp cheese and the taste was heavenly. I think these sauces are very creatively designed and a great representative of the Taco Bell brand. The only thing I would love added would be some fun recipes, especially for parties, and pictures of recipes on the bottle. The texture of the sauce is perfect, not too thick with a beautiful red color.

BzzReports

Anytime you Bzz about a product in person, tell us about the conversation in a BzzReport! But before you post, consider these guidelines:

Rejected

  • Is not a report of an actual conversation
  • Is not a report of an approved "two-way" conversation. In other words, your conversation must be conducted in one of the following three ways:
    • face-to-face
    • over the phone (speaking or texting)
    • via instant messenger
      (Facebook posts, Tweets, blog posts or other online conversations don’t count)
  • Is submitted before you’ve actually tried the experience, service or product

Fair

  • Doesn’t provide any insight into the opinions of people you’re talking to
    • Example: "I told them what I thought about the product and shared a coupon."

Good

  • Answers the question, "Who did you talk to, what did you say, and how did they react?"

Exceptional

  • Meets "good" standards, and additionally provides thoughtful insight into the opinions of others participating in the conversation

Example of an exceptional BzzReport


March 14, 2014
melnc105

BZZREPORT FOR Schick® Hydro Silk® Sensitive Care® Razor
One of the girls at work was telling me that she's getting ready to leave for a beach vacation next week. We were joking about how we're all so pale and dry from this terrible long winter we've been having. I took the opportunity to share the word about the Schick Hydro Silk Sensitive Care razor. I told her that I've been using it for a couple of weeks now (you know, just in case it ever gets above freezing again) and that I was really loving how hydrating the Moisturizing Serum is. I showed her my legs (we're a very close group at work!) and told her that I never have any problems with dryness or irritation. And with 5 blades you know you're getting a close shave. I gave her a coupon and she picked one up for herself that evening. She's been using (and loving) it for several days now and now she's ready for the beach! (Well, at least her legs are!)

Photos

Ever heard the phrase “a picture’s worth a thousand words”? When it comes to a well-taken photo of compelling subject-matter, we believe it. Here’s how to make your photo count:

Rejected

  • Wasn’t taken by or doesn’t belong to you, such as "found" photos from the Internet
  • Isn’t relevant to the campaign
    • Example: a photo of a dog for a make-up campaign
  • Is a photo of something you were asked not to submit
    • Example: if the activity asked for no photos of your face without make-up, then photos of your face without make-up will be rejected

Fair

  • Is relevant to the campaign, but doesn’t provide context
    • Example: photo of an unopened product still in its in packaging
  • Is poor in quality, usually because of one of the following factors:
    • Out of focus
    • Poorly lit
    • Too close or too far away

Good

  • Follows the activity instructions
  • Is good quality, in respect to being:
    • In focus
    • Well lit
    • Cropped appropriately to the subject matter
  • Is relevant to the campaign and is shown in context
    • Example: a table set with dinnerware for a dinnerware campaign
  • Features you experiencing the experience, service or product
    • Example: a photo of you cooking chicken for a chicken campaign

Exceptional

  • Meets every one of the "good" standards, plus one or more of these:
    • Contains unique, creative or thoughtful content
    • Provides extra value to consumers
    • Is shareable

Example of an exceptional photo


December 14, 2013
Caro12

Kroger Skillet Meal Dinner
Husband is patiently posing for picture before diving in to the Kroger Beef Stir-fry Meal with the Fresh Selection Caesar Salad and Kroger Garlic Bread. Wine, too, of course.

Videos

A great video that shows real people experiencing real products is about as priceless as a unicorn, though not nearly as rare. Here’s how to make your recording count:

Rejected

  • Wasn’t filmed by or doesn’t belong to you, such as "found" videos from the Internet
  • Isn’t relevant to the campaign
    • Example: a video of a dog for a make-up campaign
  • Is a video of something you were asked not to submit
    • Example: if the activity asked for no videos of your face without make-up, then videos of your face without make-up will be rejected

Fair

  • Is relevant to the campaign, but doesn’t provide context
    • Example: an unboxing video (if an unboxing video wasn’t specifically asked for)
  • Is poor in quality, usually because of one of the following factors:
    • Out of focus
    • Poorly lit
    • Subject out of frame

Good

  • Follows the activity instructions
  • Is good quality, in respect to being:
    • In focus
    • Well lit
    • Framed appropriately to the subject matter
  • Is relevant to the campaign and is shown in context
    • Example: showing off the product packaging while feeding a dog for a dog food campaign
  • Features you experiencing the experience, service or product
    • Example: applying eye shadow step-by-step for a make-up campaign

Exceptional

  • Meets every one of the "good" standards, plus one or more of these:
    • Contains unique, creative or thoughtful content
    • Provides extra value to consumers
    • Is shareable

A few quick tips for taking great videos:

  1. Keep it short and to the point. Aim to engage viewers straight away and try to touch on all key points within 1–2 minutes.
  2. Focus on the product…but be yourself. Being yourself will help make your video relatable and add depth to your description. Make sure the opinions you express are open, honest and hype-free.
  3. Pick a few key features to highlight. Since you only have a few minutes to work with, focus on the features you think are most noteworthy. Specifically: what makes this product unique?
  4. Don’t be a robot. You can jot down a few bullet points on what you plan to say, but it’s best not to write out a full script.
  5. Lighting is everything. It doesn’t matter how great your demo is if no one can see you! Before you start the real thing, record a brief test, then play it back to make sure the lighting is just right.

Example of an exceptional video


June 30, 2013
joannew

My son getting messy with Persil Small & Mighty
Here is my son Sebastian taking the Persil challenge on tough stains. Hope you enjoy the video xx

Links and blog posts

A link could be anything from a blog post to an Instagram photo or Pinterest board. It all depends on the campaign at hand. Before you link, make sure whatever’s on the other end meets these guidelines:

Rejected

  • Doesn’t include a working URL (careful of typos)
  • Doesn’t clearly disclose that either BzzAgent or the brand gave you something for free or with a discount. Read more about disclosure >>

Fair

  • Is relevant to the campaign, but isn’t directly related to the activity instructions
    • Example: linking to a blog post about cooking with the product when the activity asked you to share a recipe

Good

  • Follows activity instructions

Exceptional

  • Meets the "good" standards, plus one or more of these:
    • Contains unique, creative or thoughtful content
    • Provides extra value to consumers
    • Is engaging, offering up a conversation starter to readers

Example of an exceptional blog post


April 16, 2013
mokalyssamd

Garnier Fructis Hydra Recharge Review
“Thanks to BzzAgent, I recently tried out Garnier Fructis' new line of shampoo and conditioner called Hydra Recharge. It is a system of shampoo, conditioner, and a 1-minute treatment meant to hydrate dry, frail hair...”

Read More

Example of an exceptional Pinterest board


February 3, 2014
sarahisabel

Glade® Plugins® Scented Oil Customizables: Let a Scent Inspire Your Next Pin
http://www.pinterest.com/silkennedy/dreaming-of-vacation/

Exceptional Pinterest Example

Example of an exceptional Instagram post


April 15, 2014
JenG2911

Clairol Age Defying Hair Color: Instagram an After Shot

Wild Card!

Sometimes we have really specific questions. Not as broad as a review, not as public as a blog post — a narrative activity falls in between, requesting your thoughts on something in particular. Here’s how to make sure yours is a great one:

Rejected

  • Isn’t relevant to the campaign or the activity instructions
  • Doesn’t focus on your experience with the product
  • Examples:
    • "Can't wait to get my BzzKit!"
    • "I can't find the product.”
    • "So excited to join!"

Fair

  • Is relevant to the campaign, but isn’t directly related to the activity instructions
    • Example: submitting a story about cooking with the product when the activity instructions asked for a recipe

Good

  • Follows activity instructions

Exceptional

  • Meets the "good" standards, plus one or more of these:
    • Contains unique, creative or thoughtful content
    • Provides extra value to consumers
    • Is engaging, offering up a conversation starter to readers

Example of an exceptional narrative


June 15, 2013
symonepearce

Veet Easy Wax: Host A Spa Night
The theme was pink (it wouldn't be anything less really would it) so we had pink champagne, strawberry ice cream, pink marshmallows, pink cake pops, pink fondant fancies. The towels were pink, pink nail vanish , pink balloons, even the cotton wool I had was pink! By the end of the evening we had slightly pink legs from the waxing but we were buffed and ready to go. We were all slights overdosed in pink but it was a really fun night, we even had pretty in pink on in the background.