We’re an international network of consumers who voluntarily participate in word-of-mouth (WOM) programs for a variety of products and services. Basically, we’re a community of communicators.
It’s what we call word of mouth. It’s what we all do every day. It’s the sharing of honest opinions about a product or service between two or more people both online and offline.
The short answer: you try products and services and share your honest opinions about them with people you know. The “won’t fit in a tweet” answer: we give you a way to experience top brands, then you share your thoughts about them by starting natural, genuine conversations with real-life friends and online buds via sites including Facebook, Twitter and blogs. You get to try awesome products, your friends get to learn about awesome products and awesome products get even awesomer by listening to your valued feedback. Oh, and did we mention the better you participate, the more awesome products you’ll get to try? Awesome!
Nope, there’s no cost to join BzzAgent.
Being a BzzAgent won’t take up a lot of your valuable time. But the more effort you put into participating (for instance, starting real conversations both online and off and writing helpful and honest reviews), the better your experience will be — the best BzzAgents get to experience the best products and services, and more of them. You give more, you get more! It’s the circle of life, or Bzz, or whatever.
Absolutely! Your friends, followers and readers online value your opinion just as much as the people you see every day — and brands value theirs. So if you’re already using those channels, well then, keep on keepin’ on! And remember, the best BzzAgents get the best campaigns. So however you spread the word, the more authentic and honest conversations you create, the better your chances of getting invited to try even more amazing products and services.
Nope, we reward BzzAgents for their hard work and for sharing their honest opinions, good or bad. For any word of mouth to be credible and powerful, it needs to be voluntary and not due to compensation of any kind. So whether you love a product you try through BzzAgent or think it could use a little work, as long as you’re sharing your honest opinion and starting authentic conversations, everybody’s happy.
Not at all. You only join the campaigns that you know you’ll actively participate in — we would never pressure you to try a product or service that doesn’t interest you. The only thing we ask is that, once you’ve joined a campaign, you share your honest opinion with others, online and off, and let us know about it. Of course, follow the BzzAgent Code of Conduct when you do so (no sneaky behavior allowed!).
Nope, we leave the dialogue to Shakespeare. So be yourself — share the positive and the negative. While we won’t provide you with a script, we will provide you with info on the product and some suggestions and tips. What you say is totally up to you, though you should make sure the people you talk with understand that you’re a BzzAgent and that we provided you with a means to try the product or service.
No way, we’re absolutely against spam. We never let anyone contact our members without their advance consent. The only e-mails you’ll receive from us will be about BzzCampaigns or other BzzAgent-related information.
All personal data are kept strictly confidential, and are only used as a way to help us:
For more details, please refer to our Privacy Policy.
After you’ve selected a BzzAgent username and password, you’ll be prompted to set up your BzzAgent profile. What's next?
As of November 2011, there are 850,000 BzzAgents across the United States, Canada and United Kingdom.
Sorry, BzzAgent is currently open only to US, Canadian and UK residents.
We're into word of mouth, so obviously we love talking with folks and hearing what they have to say. No matter who you are or how you contact us, we'll get back to you as soon as possible.
If anyone would like to write us a letter (or send us some homemade cookies):
BzzAgent, Inc.
500 Harrison Avenue
3rd Floor Rear
Boston, MA 02118
Toll Free Phone: 1-877-BZZAGENT
Stay in touch with BzzAgent Jono, your friendly expert on all things Bzz. To stay up to date, friend BzzAgent Jono on Facebook and follow him on Twitter. You can also "Like" BzzAgent on Facebook, both to get the latest news and to help spread the word about lil ol' BzzAgent.
We love suggestions. We learn from your ideas and comments, and implement the best ones. To send us your suggestion, use the Agent Support form or e-mail bzz@bzzagent.com. Thanks for helping us improve BzzAgent!
OMG, you sure can. Feel free to chat with us on Yahoo or AOL Instant Messenger. Our screenname is "bzzagent" (we're clever like that).
We do our best to respond to every IM we get. Sometimes we're away from the computer (we do sleep...sometimes). If you IM us while we're out, we'll try to respond when we're back. Please be patient with us!
We'd love to talk to you about your potential BzzAgent word-of-mouth campaign. Please e-mail us at sales@bzzagent.com and let us know how we can help!
To close your BzzAgent Account please go to the Close Account Page. Word of warning! Once you shut your account it will be deleted immediately. As they say in the schoolyard, "no takebacks".
Disclosure is about being completely open and honest about your BzzAgent status. When you share your opinions about a BzzAgent-related product or service, you should let everyone know that you're a BzzAgent and that we provided you with a means to experience the product or service.
Absolutely! We strongly encourage you to share your relationship with BzzAgent to everyone with whom you share Bzz. Like our Code of Conduct says:
Be proud to be a BzzAgent. When Bzzing others, you must first let them know that you're involved with BzzAgent and that we've supplied you with the opportunity to experience a product or service. If you genuinely like something (or even if you don't!), it's your open, honest opinion that counts most.
We simply want to determine whether you disclosed your relationship with BzzAgent to the people mentioned in your report. Participating in BzzAgent is totally voluntary, but we do ask that you disclose your relationship with BzzAgent each time you Bzz.
We believe that good Bzz begins with making sure everyone knows that you're a BzzAgent and what that means. If you submit three (3) reports without clicking the disclosure checkbox to affirm that you were open and honest during your Bzz, before you can submit BzzReports again you're required to complete Disclosure Training so you understand the importance of Disclosure.
Please remember that your username and password are case sensitive. If you're having trouble logging in, click the forgot-your-password link on the log in page. Enter the e-mail address you signed up with, and we'll send you your password. Still not working? Use the Agent Support form or IM us at bzzagent (Yahoo/AOL).
Nope, once you create an account you can't change your username. There's a chance we may set up a system to do this in the future, but we can't guarantee anything.
To update your contact information, simply visit My Account. Then make your changes and click Save. NOTE: You cannot change your BzzAgent username. Always try to keep your contact information up to date, since we can't notify you of new campaigns or other important news if we can't reach you.
Click the My Account link in the navigation, and then on My Info. Make the changes and hit Save. To help ensure that you're offered the right campaigns, always try to keep your profile accurate. If there's demographic information you gave us during signup that's changed since then but isn't updatable from My Account, look for periodic surveys on your BzzAgent Homepagepage. We regularly ask you to notify us of any changes using those surveys.
To close your BzzAgent Account, please go to the Close Account Page. Word of warning! Once you close your account, your BzzAgent Account will become deleted immediately.
After you've finished high-fiving anyone within high-fiveable distance, head to the Campaign Homepage to learn more about the product and start some conversations. You'll find a variety of activities to help you share your honest opinion and get people talking, including posting to Facebook and Twitter, writing product reviews and uploading photos and videos. Keep up the conversations throughout the campaign and we'll invite you to try even more products — the best BzzAgents get the best campaigns, and more of them.
Though we try our best to frequently launch new campaigns that interest our BzzAgents, there may not be any available for you at the moment. Why not?
Sometimes certain campaigns are only open to certain BzzAgents. For example, men might not be eligible to join a campaign for woman's perfume (though if that's your thing, we won't judge). It's also possible we may need to know more about you to match you with the right campaigns (fix this now by completing any available surveys on your My Surveys page). Finally, you might be on our naughty list! If you joined a campaign then kicked your feet up and did nothing, there's a good chance we're still getting over the burn. You'll hear from us again, but next time, make sure to stay active by starting plenty of conversations — we reward our most talkative and influential BzzAgents with access to even more campaigns.
To be first in line to hear about brand new campaigns, score exclusive access to "fans only" campaigns and to get to see Jono's smiling face without visiting his pay-per-view site, join BzzAgent on Facebook and Twitter. Go ahead, get all Web 2.0!
If you're asking this, you might as well put on a black and white striped jumper and carry around a sack with a dollar sign on it. Just kidding, we know you're curious - that's what we like about you. So if you must know: your performance in past campaigns has a lot to do with how likely you are to be invited to campaigns in the future. Join a campaign and create real conversations by sharing your opinion and more product experiences are coming your way. Join a campaign and do nothing? Well, let's just say the less you give, the less you get. And remember, we know where you live. Haha?
We'll spare you the complicated mathematical formula we use to determine how active and influential each BzzAgent is (here's a taste: it requires a roomful of abacuses, a fridge stocked with Jolt and a janitor dressed like Matt Damon dressed like a janitor). Just know that it's all about sharing your honest opinion and creating real, two-way conversations with friends - both online and off - who like to know about great new products and services, and you'll be golden. Oh, and always remember that spam makes a better sandwich than a way to share — authentic Bzz is about quality, not quantity, and excessive, repetitive and insincere sharing will land you on our no fly list. Without a pat down from Jono.
Not exactly. We encourage BzzAgents to create genuine, informative conversations with their friends, not spam them like the deposed king of Namibia. Each time you share, you should have new information to offer: an updated review, a new coupon code, a photo or video, something to get the conversation going. It's not about talking at your friends, it's about talking with them, you know? We're all deep like that. So, to recap — sharing your honest opinion and getting friends talking gets you more campaign invites. Spamming friends results in less campaign invites (and likely less friends, too).
Every BzzAgent starts at level one, Solitary Bee. As you contribute to BzzCampaigns, your Status improves and you earn benefits like early invitations to campaigns
Only if you don't earn a honeycomb for a full year. Just stay active and all will be copacetic!
Basically, Stuff are great thank you gifts from our first rewards partner, MyPoints. Yeah, cool.
While earning Status is central to your BzzAgent experience, think of Stuff as something extra. Each time you answer a survey or have a BzzReport or review approved, you have the choice to accept MyPoints Points which can be redeemed at MyPoints.com for gifts from 100+ popular merchants.
MyPoints.com is our first rewards partner. As rewards experts, they offer 24/7/365 access to a huge variety of thank you gifts from popular retailers and restaurants. MyPoints Points are what you earn and redeem for those gifts.
It's free to join MyPoints, and we make it super easy and fast to create an account.
There are two main ways to earn MyPoints Points: surveys, and participate in BzzCampaigns (such as write reviews, submit photos or tell us about your conversations). The more active you are, the more points you can earn — so be sure to complete all the activities in a campaign! To learn more, visit My Points.
While we can offer you MyPoints Points, you need to have a MyPoints.com account to accept and redeem them. Sign up is free and fast, and we make it easy to join MyPoints so you can enjoy your points right away.
You have 30 days to accept an offer of MyPoints Points from us. If you want them, accept them before then. You should also know MyPoints.com has a policy of deleting points in accounts that are inactive for a full year.
Nope. Good try, though!
BzzAgent Jono is your primary BzzAgent contact. If you have a question about a BzzCampaign, your account or BzzAgent in general, he's your man. If you'd like to reach him and his team, e-mail BzzAgent Jono for a timely response. You can also become Facebook Friends with BzzAgent Jono and follow him on Twitter.
We nicknamed our BzzAgent staff headquarters the "Central Hive." Yeah, we're dorks.
Be proud to be a BzzAgent. Be totally open about being a BzzAgent, especially when you're spreading Bzz. We're not about misleading or stealth marketing — we're about honest and respectable word-of-mouth marketing. Disclosure shows that you're credible and sincere, you know? And if some of your friends want to join BzzAgent too after learning about us, hey, that's just a bonus. If you'd like, you can use our Tell a Friend e-mail to invite them to join BzzAgent.
What a wonderful question! Chances are you’re already familiar with spreading word of mouth, since it’s something we all do naturally. But there are things you can learn to become a more informed and informative BzzAgent — go to Agent Training to see how you can take your Bzz to the next level.
A pest is a BzzAgent that tries to take advantage of the BzzAgent system. They do this by creating multiple accounts, creating fake BzzReports, selling product on eBay and doing other sneaky tricks to try to fake our system. The worst part is that these dishonest BzzAgents can end up taking slots that honest BzzAgents could be occupying. To make things better for all sincere members of our community, we work hard to identify and remove all unscrupulous BzzAgents.
In simplest terms, if you are, you'll be hearing from us. But as long as you are an honest BzzAgent you have nothing to worry about.