BzzAgent Glossary
The Basics
Word of mouth
The sharing of honest opinions about products, services, books, restaurants, movies, etc. between two or more people
Word-of-mouth marketing
Companies marketing along with consumers, not just at them. Consumers get to try a product and then share their honest opinions with others
BZZ®
What we call honest word of mouth spread by an Agent as a result of our campaigns
BzzAgent, Inc.
Aw shucks, that's us — we're a word-of-mouth media channel that helps connect consumers with brands, companies and marketers to harness the power of honest opinions
BzzAgent® member/Agent
Someone who joins BzzAgent to discover new products and services and then spread word of mouth about them
BzzAgent Jono
Yep, he's real. Jono is our Director of Agent Communications, and he's the go-to guy for Agents when they have questions, suggestions or comments. Want to share something with him right now? E-mail him at jono@bzzagent.com.
The Central Hive™
The BzzAgent office in Boston, MA (can also refer to the lovely and attractive folks who work there)
How Agents Participate
BzzCampaign®
A word-of-mouth program where Agents get to try a product, share their opinions about it with others and then let us know what happened
BzzBlast®
Similar to BzzCampaigns, but without printed BzzGuides or multiple BzzActivities. Some BzzBlasts may not have the BzzReporting functionality.
BzzKit™
A mailed envelope or package sent as part of some BzzCampaigns — contents generally include a means of product trial, along with any printed educational materials and other items, such as coupons or branded merchandise
BzzGuide™
A printed educational booklet with info about the product, what we're saying about it and suggestions on when and how to spread the word
BzzActivity™
A suggested method of spreading Bzz as part of a BzzCampaign (Agents are never obligated to spread Bzz, though if they do then we ask them to follow the BzzAgent Code of Conduct)
BzzReport™
A brief but detailed recap of a word-of-mouth interaction, submitted by an Agent as part of a BzzCampaign
Communications Developers (Com Devs)
These friendly folks personally read and respond to the reports that Agents submit as part of BzzCampaigns
BzzGuide™
BzzGuide
A printed educational booklet with info about the product, what we're saying about it and suggestions on who, when and how to spread the word
What's the Bzz?
BzzGuide section #1 — overview of the product or service, along with what we're saying about it to friends
Just the Facts
BzzGuide section #2 — brief details and info about the product or service, in bullet point format to help you spread Bzz quickly and effectively
The Inside Scoop
BzzGuide section #3 — anecdotes and behind the scenes information on what makes the product worth talking about
When to Share
BzzGuide section #4 — contexts and situations when Bzz might be appropriate
BzzActivities
BzzGuide section #5 — suggested methods to honestly and effectively spread Bzz
Frogpond™
Frogpond
The part of BzzAgent.com where we offer word-of-mouth programs for websites and online offerings (a bit different than BzzCampaigns, which are for physical products/services)
Frogs
Open to all Agents, these programs let you discover, review and share online offerings, as well as take advantage of exclusive, special offers (to learn how Frogpond programs differ from BzzCampaigns, visit the FAQs)
Frogpond Categories
Groups of Frogs related by content. Visit Visit the Frogpond to subscribe, or your Frogpond E-mail Preferences to unsubscribe to Frogpond Categories
Forums
Space in the Frogpond where Agents can discuss a particular Frog. After checking out a site, respond to other Agents' opinions or to ongoing discussions. Go ahead, get all cozy with your fellow Agents
Frogpond Badge
Found on your Frogpond Profile, you can post this little icon on your blog, MySpace page, etc. to proudly proclaim that you're a member of the Frogpond at BzzAgent.com
Frogpond Profile
Separate from your BzzAgent Profile, this is an image of your choice, along with a brief description about you so other people can learn a little about what makes you tick
BzzPerks
Status
Along with Stuff, Status is how we thank Agents. When Agents complete certain activities, they help improve their Status and earn increasingly cool benefits, including earlier and bonus access to campaigns
[Miscellaneous] Bee
How we refer to the different levels of Agents, based on experience and participation. New Agents start with Solitary Bee Status, and as they improve their Status they gain increasingly useful and fun benefits
Honeycomb
What Agents get by completing certain BzzCampaign and Frog related activities, in order to improve Status and gain benefits
Early Invite
Benefit available to Agents with Carpenter Bee Status and higher. The higher an Agent's Status, the more advance notice the Agent gets when a new campaign launches. While Solitary Bee Agents don't receive advance notice of campaigns, some spots are always reserved for them
Golden Key
Benefit available to Agents with Social Bee Status and higher — Golden Keys are passes that allow Agents to join open campaigns they wouldn't normally be eligible for based on recruitment factors, such as age or gender
Stuff
Along with Status, Stuff is how we thank Agents. When Agents complete certain activities, they receive MyPoints Points redeemable for great rewards, as well as little surprises called Womlets
MyPoints
Our first rewards partner. Agents earn Points by submitting BzzReports and answering surveys, and at any time can redeem those Points for a variety of great rewards from 100+ popular merchants
Womlets
In addition to MyPoints Points, Agents can also get instant gratification with these experimental surprises. We're testing different types of Womlets to see what Agents want most, so expect anything!
