Purple Cow by Seth Godin > BzzReport by kcat

BzzReport by kcat

I ran into a former Director (2 levels above me) while with a co-worker. I had previously sent him an e-mail higlighting one of the Purple Cow organizations Seth had highlighted in 99 Cows that I knew he would be interested in. I asked if he had had a chance to read my e-mail and he said "No". I told him he needed to because it was important - it was about coaching (which is his passion in life) and that I got the tip from a great new book - Purple Cow - Have you read it yet? "No" - (me) you need to read it - it is definitely a "Glenn book". This guy is a voracious reader and frequently buys books that really energize him for his entire department. He usually digests a number of them on his 2-week vacation in July so the timing was good. This conversation took place in front of my former co-worker who also knows his passion for hot business books - she knows I wouldn't give him a reco recklessly!