Guy Kawasaki  > BzzReport by dontheideaguy

BzzReport by dontheideaguy

Although I'm a full-time "Idea Guy", just Superman's job at the Daily Planet, my day-job is selling print and promotional projects.

While picking-up a finished project from my production department, I got in a discussion with three designers about stock photos and the websites where the best images could be found.

They'd never heard of iStockPhoto.com, and since I'd used it to obtain several photos for recent printing projects, I told them a bit about the site and their payment structure.

Since they were unfamiliar with the site, they expressed concern about the quality of the photos (since they are pretty cheap to license for print work).

As an example of the photo quality, I told them that Guy Kawasaki had involved iStockPhoto artists in a contest to create a cover for his new book, "The Art of the Start."

I described the cover to them and told them how cool it was with the image of striking match on a black background. I also told them how unique the dustcover was, in that it featured almost 80 other submissions on the back -- most using images available in iStockPhoto.com.

I gave the the URL for the site, and told them that if they visited the site to look for the special offer that included 55 download credits and free copy of Guy Kawasaki's book.

I promised to bring my copy of the book with me next time I picked-up a project, so they could see all the designs submitted to the contest.

Not sure if they bought the special (and got the book), but I DO know they visited the site to checkout the available photos -- of course, there isn't much chance they missed the ad in the lower-left corner for the "Start-Up Bundle" featuring the book!