Guy Kawasaki  > BzzReport by dontheideaguy

BzzReport by dontheideaguy

My friend, Karan is about to ditch her corporate chains and go into the consulting business full-time.

Over breakfast we discussed tactics on making her business standout among the growing herds of consultants -- positioning, branding, focus, etc. were all topics and buzzwords being bandied about the breakfast table.

One of the program we developed together several years ago was a customer service training program called "Dazzle Training". One of the primary goals of Dazzle training was encouraging CSRs to 'make a difference' in their interactions, and to really "shine".

Karan wanted her business to be based on the principles of the Dazzle program, and I referred her to the GIST list in the first chapter (Great Ideas for Starting Things) with my focus on "Make Meaning" -- one of the truly amazing conspts of the book, and my personal favorite. I'll start another project without considering how it will "make meaning".

Anyway, I told her about the book and promised to send her a link to the ChangeThis manifesto which includes the first chapter for free.

She definitely seemed to understand the importance of the concept, and I fell she'll go out and purchase the book on her own... if not, I'll get her a copy for a Christmas gift!