Guy Kawasaki  > BzzReport by dontheideaguy

BzzReport by dontheideaguy

I had an appointment to meet a new client to discuss starting a new social-themed project, and I took my copy of the book with me, as we were meeting in a public place -- I figure it's always good to be seen with the book, plus I'd need something to read if he was running late.

He WAS late, so I got to read-up on my favorite chapter (the first chapter) while I waited.

He arrived, and I kept the book atop my daytimer as we discussed his project. It's for a sort of rehab-house to give troubled youths a second chance, but what's interesting about it is that instead of applying for government grants and draining the publicly funded resources, my friend's concept is based on teaching the young men to be entrepreneurial and building their confidence and pride by teaching them to run their own small businesses. I think it's an amazing idea -- sort of a 'Junior Achievement meets Public Service'.

His concept doevtailed neatly into explaining Kawasaki's concept of "Make Meaning" and as I explained it I reach over to my book to reference the checklist -- as I did that, my client reached into his messenger bag (presumably to pull out a notepad) and when I turned back, he had HIS OWN copy pulled from his bag to show ME!

I laughed a bit, saying "Ah, I should have KNOWN you were reading it!" and we directed the rest of our planning discussion around the basic principles of the book.

His project is one of my favorites on which to work, and is currently in active production.