Guy Kawasaki

YouTube - Guy Kawasaki 10-20-30 Presenta...
A video of Guy Kawasaki explaining the correct way to create a presentation. Very charismatic. view more & comment

BzzReport by GoBizLA1
Start up Stichomancy I was sitting in the Starbuck's Cafe in Studio City, drinking a mocha, reading The Art of the Start and waiting for a friend. This particular Starbuck's is always crowded, with traffic from next door restaurants, a card/party supplies store and a drugstore. I put the book down as I took a sip of my drink and a man walked by my table, glanced at the cover of the book and stopped. "That looks interesting, can I take a look?" he asked. He was in his 50's, conservatively dressed and a little stiff in demeanor. But I could tell he was seeking something new in his life. So I said, "Sure, take a look, but... can I ask you to randomly open the book to a page and read it and tell me if that applies at all to what you've been thinking about?" He looked at my smile; suspect but agreed. He flipped to a page and read it. He took quite a bit of time, reading a little more, stopping and reading more. He then looked at me, said, "thank you, that was interesting but I don't believe in that type of new age approach, (randomly opening something and thinking it applies), but the book is good." I told him there were lots of ideas for him to look at about starting a business, helping a business along at any stage really, as it has helped me or starting a project. He left rather hurriedly. A couple of minutes later, he came rushing through the door, straight to my table and said, "Look, I know I said I didn't believe in that spiritual stuff and way of looking at life, but, when I read the passages that I did - it spoke directly to what I've been wrestling with for a month." People at tables nearby were listening in now, more intently. I explained that every so often I like to play with what I call, "Start Up Stichomancy." Stichomancy is a form of divination where you randomly open to a passage from a book (this form was historically applied to the Bible or other Sacred Text) and focus on the meaning of what you read. Or you can hold a question in your mind and then open the book and see if anything "speaks" to you. We enjoyed a conversation for about 35 minutes, when my friend who was late, had arrived. Michael (the man I met) said he had to "buy that book" (he pointed to The Art of the Start) and he looked like a different person when he left - refreshed, less stressed and quietly contemplative. I don?t always share the book in this way, but I felt drawn to do it with this person. It was a calculated risk, but one that I felt comfortable with. To me that is part of being an entrepreneur ? a mixture of skill and gut feelings (or intuition). For me, I had a great time because I was able to blend my personality and unique expression, while helping someone on many levels. This is the type of creating buzz that I really enjoy - having fun, doing something that is personally meaningful and sharing a great book in a fun way for me. view more & comment

BzzReport by cnh1036
This may be an unusual use for this book, but in my job as a retail manager sometimes we find it hard to hire the right people for the job. This results in a large turnover and lost money training people that will quit sooner rather than later. Currently my store needs quite a few people and my Human Resources manager has been a little frusterated in finding the right ones. The other night I was sitting at home reading through this book and I came across the Art of Recruiting chapter. I took the book to work and shared the chapter with my Store Manager and Human Resource manager hoping that some of it may help us to better find the right people. They both especially liked the part about going with your intuition in making hiring decisions. They asked if they could borrow the book for further review, I agreed and left it with them. I'll let you know what they think. view more & comment

BzzReport by Julie3Jax
I started something that I shared with a number of co-workers. The idea actually was inspired for co-workers of mine at Fuji Hunt, formerly Anchor. To start up a website inspired by former Anchor employees who left or were asked to leave. The title of the website: www.anchorsaway.us. The germ of the idea will be to have these former employees as charter/founding members to be featured with their own pages. Then, the site would be opened up to others who have said "anchors away" to start something. EMAIL: From: Network Solutions Subject: Your Order is Confirmed Date: Wed, 29 Sep 2004 16:10:49 +0000 Dear Network Solutions Customer, Thank you for your order and for continuing to give Network Solutions the opportunity to serve your online needs. Here is your order confirmation: Order Number: xxxxxxxxxxx Order Amount: $34.99 Credit Card: xxxxxxxxxxxxxxx Ordered By: User ID: xxxxxxxx User Name: Julie Brady Account Number: xxxxxxx Account Holder: Julie Brady Domain Name: ANCHORSAWAY.US Term: 1 year(s) Price: $34.99 Exp. Date: 2005-09-29 (Automatically Renews) view more & comment

BzzReport by janclo
On my desk at home, I have the book, art of the start. A few of my friends had come over and noticed the book. They asked me about it and when I told them it had a lot of great question and answers on starting up a business, etc... they thought it would be a great book that you can pick up anytime and read a few pages. I told them most definitely, and it gives great advise too. After checking out the book for themselves, they did agree with me. They really liked a few of the answers from the book themselves. view more & comment

BzzReport by rebeccamcculloug
I had Jury duty and so brought my book with me to read. As is the case with jury selection we kept getting lined up for different things and then waiting. I became sort of friendly with the guy I had to stand in fron of in line. He glanced at my book and said "hey, my name looks good in print." Turns out his name is Art. So, that was the perfect opportunity to tell him that this was a really great book so far. All about entrepreneurship and starting something on your own. He looked at the book title again and said it sounded really interesting. view more & comment

BzzReport by ogfarmer
Hi, I hate to be a nag but did you find the disk yet? And I want to know if you ever have time to read? I have an awesome book called "The Art of Start" The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki. I just started this book and I really think it will help me be a better salesperson when it comes to marketing my farm. I will be dealing with retail people trying to sell them my herbs, veggies and cut flowers so I need all the help I can get. Restaurants and maybe caterers. I know you are a great salesperson but this book is more than just trying to sell something to others. I know your business is up and running but listen to this comment by a person who was already established in their business. Jay Conrad Levinson the author of the Guerrilla Marketing series books said, "I have built my business into an internationally famous brand, and yet after reading this book, I have this nearly uncontrollable urge to chuck my whole business and start all over again. Guy's book revealed so many things I had never even suspected and shattered so many of my illusions, that it read like a novel. I would love to be the bank for the people who read this book." I really think you would benefit from reading it too. I have already learned my first valuable lesson, "position your product or service in the most personal way that you can. Positioning is more powerful when it's personal because potential customers don't have to take the step of imagining how a product or service fills a need." I believe this is true and have based my slogan on it. I am still roughing it out but I am sure by the time I finish this book I will be a better person to represent my business. If you are interested let me know and I will send you a copy. Love, Mom My son said, “ I haven’t read that one yet, it sounds like a good book. Thanks honey. I really appreciate that. You ought to read that book if anyone could really make it work I know you could. I am having trouble understanding some of it, it is very intense for me. Let me know if you read it. I will be looking for the disk, again thank you. "M" view more & comment

BzzReport by jonigirl
I am not sure if this counts as buzz, but since I mentioned the product - I thought I should report it. You guys decided if this is buzz or not. I was taking a survey last night regarding business development. It highlighted topics such as employee motivation, sales motivation, and business ethics. The survey discussed numerous motivational speakers, courses, books, and software. At one point, the survey paused to ask me if any one book, video, or presentation had been especially helpful to me. I had to mention "Art of the Start". Since it was a survey, I am unable to provide a link, and right clicking was disabled - so I cannot copy and paste. I will, however paraphrase what I wrote. If I had to pick one single most influential medium for business motivation, it has to be the book "Art of the Start" by Guy Kawasaki. Although this book is about starting something, the passages are very motivational, and apply seamlessly to my business ventures. It is a great motivational tool for employees and the sales team also. The book itself is well written, and so easy to read you blast through it in one day. My actual reply was longer than this one - but I cannot remember what statements I am missing. But you get the idea from what I did recall above. view more & comment

BzzReport by theschirminator
I am very interested in starting my own business and when I got this book I was so excited to find that it had a lot of useful ideas in it. I decided to bring it to work with me and BZZ my friend/co-worker with whom I may start my business. I showed him the book and let it speak for itself. On our lunch break he looked through it and loved it. He said he felt as if it were written for him and that is answered a lot of his questions. He asked if he could borrow the book and read it all since he loved what he saw just by leafing through it. He must have loved it, because he called me tonight and had already finished it!! He will be giving the book back tomorrow, but he said he is going to buy a copy for himself because it was just too good. view more & comment

BzzReport by miss_muffy
My friend Giselle came into my office very upset. She said," what am I going to do? I just heard that my department is getting laid off?" I asked her if she was sure it would include her? Giselle said, " I am not sure, but just the thought makes me sick." I said, "let's go to lunch and try and think up some things you can do to get prepared." While we were eating, we discussed sereval options including getting a transfer to another department, becomming a stay at home mom and then I mentioned to Giselle, " this may be the motivating factor you need to push into opening your art gallery." Giselle said," oh but I don't know where to start?" I said, " well I have a great book you can read, that is full of wonderful ideas on everything you need to start a business. It is called the Art of the Start,and I will bring it in for you tomorrow." Giselle said," thanks, do you really think I can undertake this? and I said," I think you should and this book will really help you out." view more & comment

BzzReport by mjbaby
Waiting for yoga class to start, I was telling a friend who works in non-profit about the organization I want to set up. I asked her advice about putting together the pitch as outlined in "The Art of the Start". "Guy Kawasaki advises keeping it to about 20 slides or so in The Art of the Start," I told her, "but never having done anything like this, I don't know." She hadn't heard of Kawasaki before. "I don't know what his expertise is, but it's good advice. The people with the money don't have all day to listen to a long presentation. Keep it short and sweet." "That's pretty much what he says. He also says no acronyms and not a lot of figures and numbers." "Sounds right to me. Keep your focus narrow and be sure you can express what you're doing succinctly and clearly. Don't try to be everything to everyone in the presentation or you'll just be confused and confusing." "Kawasaki says that, too" I told her and offered to let her borrow the book when I'm done. She said she'd be interested after her primary fundraising season - i.e., the holidays, is done. "Sounds like a good resource" for new non-profits, she thought. " view more & comment

BzzReport by macgeek
I have many friends, former co-workers who read my site on a regular basis. I've recently been plotting to leave the company I work for, so the arrival of Art of the Start is a blessing - my plans include working for myself, so I'm sure there is some help for me in the book. Since some of my visitors are in the same boat, I know it might help them. I've been busy lately, so it's been waiting for me to read it, but I haven't forgotten it - so I decided to mention it on my website. I've read some of Guy's other books, and will never let go of my signed copy of "Hindsights", so I know it will be worth reading. Since I know that my readers will at least check out the site, and at least one or two will email me back, I'm helping spread the word about the book AND reminding myself I have to make time to start it - probably tonight. view more & comment

BzzReport by Villageanne
I was just talking on MSN IM. Talking to 2 members of the Board of directors about our goals for the new year concerning the Food Pantry. We were thinking about starting some sort of fund raiser. WE are having a major problem raising money to purchase food for the needy with. Our community is made up of mostly low income. As we were talking, I suddenly remembered an article in the book "The art of the start"....something about Foster a community.. I went and grabbed it.... Found it and quickly started typing in some of the info about focus on ppublicity.. We had been neglecting that. We may have better results if we let the public know more about what we are doing.In the same section of the book, they suggest going to the web site of your favorite company and try to find information about how to apply for grants. I directed them to the books website for some info that they can read. We have never did that either. We now have a place to start the new year with. Hopefully we will be able to generate much needed money. The other board members said that they would search the net and have something ready for the next meeting. view more & comment

BzzReport by KristiBWest
I called a girlfriend of mine whose husband is starting up his own health supplement business. They have had a web store for about a year and are going to be opening up a store in December of this year. I told her how I too was going to be opening my own business and that I thought The Art of teh Start was a great book to read to find information on starting up a business. They were concerned with hiring personell and I was able to tell her that this book had a whole chapter on recruiting. She said that she would be interesting in getting it for her husband as a gift for Christmas. I sent her the information on the book via email and explained how the book was broken down into easy to understand chapters that really spelled out the process of starting your own business. view more & comment

BzzReport by aggiechemdude
My friend was just starting a project in his MBA class and he needed to do a book review. so he was just asking me for general advice and picking my brain. so i handed him the book ART of the start. i told him it was this amazing book i had just recd and it goes into detail about how to start a project. then i rephrased and told him that its actually a book that tells you how to start anything in life. my friend was intrigued so he started reading and by the end of chapter one i think not only he was inspired but he found his book to do his book review. view more & comment

BzzReport by AtlantaGal
While on my flight to las Vegas Thursday, I took this book with me to read on the flight. The man sitting next to me asked about the book. I told him that it was about starting any business or project and that so far I thought the book was great. He asked to see it, leafed through it, showed it to the woman next to him, and said he may pick a copy up at Borders for his return flight. view more & comment

BzzReport by Daffyduck
Part of our "goals" every year at work are to read business books of our choice. I mentioned I was reading Guy Kawasaki's "Art of the Start" and she said, "Oh, the Apple guy" and asked how it applied to our company. I told her that the part that applied specifically to us, was the naming convention. We recently changed our company name, and our parent company is located in France. I told my boss that according to this book, the French went about it all wrong. Now, while some of the things they did make more sense for a company in Europe, we have a very strong presence in the U.S. and these things don't translate well. For example, our name used to be an acronym that easily rolled off the tongue and stood for something. The first letter of this acronynm is among the first three letters of the alphabet - a good convention according to Guy. The name was changed to a made up word. The made up word is based on a mythological person (who had dubious sexual practices), and then altered. The alteration includes the letter X - while wildly popular in Europe, doesn't translate that well here, according to Art of the Start. In addition, the new name starts with a letter beyond the first third of the alphabet. Also, our new URL is completely unpronounceable, doesn't really read as a word. Since this is our 5th name in the 6 years I've been here, I learned some things that hopefully we can apply to the next name change - because you know there'll be one! view more & comment

BzzReport by alicia27
My sister is starting a Montessori school in Tahlequah. She bought the building and is in the process of following all the necessary steps to start her business. I told her all about the web site and how it could help her in getting organized and getting everything taken care of. She actually checked out the website with me there. She seemed genuinely impressed, and bookmarked the page for future use. view more & comment

BzzReport by JimmerC
My uncle will be starting his own business in a couple of months. I just had to call him and tell him all about the book, art of the start. He was really glad I called and told him about it. He said that would be just the kind of book he could use and get great information. He might even go and buy himself a copy, once I receive my copy and he looks at it. view more & comment

BzzReport by JimmerC
During dinner with a friend, we started to talk about starting our own business. I remembered that I have the art of the start book, so I told my friend about it. He was interested because the book would be really helpful in making some decisions and also giving him some good advise. He likes to read the business books anyway, and any buiness book that gives great advise is always appreciated. view more & comment

BzzReport by asia268
I showed my book to a coworker and told her that I thought it would be perfect for her as she is always reading this sort of book. I asked her if she would like to read it before I did as I was in the middle of a couple of other books. She said that she would love to read it and would get it back to me within 2 weeks. She was very pleased. view more & comment

BzzReport by ryansaghir
After reading some of the book, I got inspired and started up my new blog with the full intentions of turning this into a full-time job. I feel that specialization the future of blogging, and that by providing somethign of USE to the general public, one can make signficant amounts of money doing it. Right now blogging is somewhat low-profit, but I feel we're still at the verge of massive growth and those who stick to it with something they LOVE will really begin to succeed. Can I say I started this PURELY because of Art Of The Start? No - I feel I'm a pretty self-motivated person alone. But the book absolutely gave me inspiration to start NOW and to stop daydreaming about the possibilities. Less talk, more action! view more & comment

BzzReport by sportspr6453
Recently a friend had his job "phased out." He's been considering starting a business. Told him I just finished a terrific book, The Art of the Start. Told him it was chock full of great advice and insight. We discussed a couple of the "gists" and I mentioned some of the funnier comments from the book. My friend was quite interested and requested the title and author name to add to his "must read" list. view more & comment

BzzReport by AtlantaGal
I received the book back from Jason. He said he read it a little more quickly than normal cause he knew I wanted to get the book to another person before 12/31. He said "Although I don't normally read marketing type books, I found this one somewhat interesting in that it gave me a few ideas I could apply to my work endevours. I think I'll be recommending this book to a few coworkers because they may find it a useful tool for idea generation and thinking outside the box. Thanks for loaning it to me." I'll submit another report as I pas it along to another person. view more & comment