Burt's Bees > brandchannel.com | Burt?s Bees | Clorox | Roxanne Quimby | brands | brand | branding news
brandchannel.com | Burt?s Bees | Clorox | Roxanne Quimby | brands | brand | branding news
Posted by BzzAgent:
ans082985
Posted on: May 26, 2009 2:38PM
Views: 268
Where can I see this?: http://www.brandchannel.com/features_profile.asp?pr_id=421
ans082985 says:
There is a powerful brand attribute that only great brands have. It is something that makes a brand honest, believable and enduring. That quality is authenticity. More than anything else, ?authentic? is the buzz around Burt?s Bees?at least until a certain very large company known for bleach bought the brand.
First, let?s see how this authentic, natural brand got its start. There really is a Burt, and he really did keep bees in northern Maine. He sold honey off his pick-up truck and lived a simple life on land with 30 bee hives and a flock of chickens. He resided in a converted turkey coop.