I admit it I was enveloped by the iPod halo affect 6 years ago. After a first gen iPod I bought an iBook, iPod minis, video iPods, iPhones, and now an iMac. It is difficult to swallow the cost but it is a matter of value for your dollar. I have owned Apple products for years and I love them because they just work. I sometimes chafe against living in Mr. Jobs' walled garden, but the ease of use and quality of design is well worth it.