The winners of the 2012 Hypeworthies were announced today. After 75,000 social media votes and a review of sales and word of mouth data by a panel of rock star judges, winners of the 14 Hypeworthies categories were announced during a live online ceremony.
Winners included a cake flavored vodka, peanut butter flavored cereal, a candy that changes flavors as you eat it, and an Italian parmesan breadcrumbs mix. Now that’s a meal. Here’s all the winners:
- Alcohol – Pinnacle Vodka, Cake Flavor (Beam)
- Baby – Burt’s Bees Baby Bee Shampoo & Wash (The Clorox Company)
- Beverages – V8 V-Fusion, Strawberry Banana Smoothie (The Campbell Soup Company)
- Candy – Starburst Flavor Morph™ (Wrigley/Mars, Inc.)
- Coffee – International Delight Iced Coffee, Mocha (Dean Foods)
- Cooking – Kraft Fresh Take Cheese Breadcrumb Mix, Italian Parmesan Recipe (Kraft Foods)
- Cosmetics – Garnier Skin Renew, Miracle Skin Perfector B.B. Cream (L’Oreal)
- Diet – Skinny Cow™ Dreamy Clusters (Nestle)
- Household – Tide Pods, Mystic Forest (P&G)
- Packaged Foods – Multi Grain Cheerios Peanut Butter (General Mills)
- Personal Care – Crest 3D White Vivid Toothpaste (P&G)
- Pets – Beneful Healthy Fiesta Dry Dog Food (Nestle/Purina)
- Snacks – Ritz Crackerfuls, (Kraft Foods/Nabisco)
If there was a big winner of the show, it had to be Tide Pods. This product connected with everyone. Judges loved it. It won the Household products category by a landslide. And consumers couldn’t stop raving about it. It received the most social media votes of any of the 78 products nominated, earning it the coveted “People’s Choice Award”.
The online ceremony featured keynotes from Lynn Dornblaser of Mintel and Peter Hoyt, the founder of the Path to Purchase Institute. Lynn shared the top 5 trends she in CPG products and Peter discussed the state of shopper marketing today. A variety of guests from all walks of supermarket life joined for the event to announce the winners. Check out the replay of the event in the player above.
Thanks to the judges, all you who voted, and everyone who helped make the first ever Hypeworthies such a great success.
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Congratulations to all the winners! :0) Happy to be a Bzzagent!
CONGRATS TO ALL THE WINNERS! I know my dogs LOVE Beneful Fiesta! I love the International Foods creamers but admit I haven’t tried the Iced Coffee yet but will now!
sanjeanne
Great products. Congrates. Mission. Accomplished love being a bzzagent
I’m really excited to test out products that make our lives easier. It is interesting to read about all the products people loved, I will try out Tide Pods since it seems everyone liked them so much, Thank you
I’ve tried the tide pods because of the bzz and they are awesome!!! especially if your tired of the waste of box powder or the blue ring on your drier from the liquid competitors. i ama lso happy to be a bzzagent, mission is accomplished lol great one roberta m.
Great list of products! Haven’t tried the Italian Chicken Parm dinner, but will have to in the near future. (And the Dreamy Clusters from Skinny Cow look tempting!)
Love being a bzzagent, get to try all the products. I love it!!! Will have to try Tide Pods soon, heard so much about this product.
Awesome job! I love being a BzzAgent and trying these products!
I love a few of these products myself! It makes me happy to see that many other people do too. I love BZZcampaigns and Buzzing about these great things!
Congrats to all the winners!!! BzzAgent rocks!!!
Congratulations! Great job! Love being a BzzAgent and trying new stuff!
My husband sure loves the peanut butter cheerios!
LOVED the Kraft Italian Chicken Dinner product. It was so awesome.
I love anything Cake flavored! I can’t wait to try Pinnacle Vodka, Cake Flavor!
I love trying all their products and of all my products that I have to give a 10 to it is Childrens Claritin Chewables
#BZZAGENT : Congratulations to all Winners …i am glad that most of the winning products i have used.
THANK YOU BZZAGENT
Congratz!!!i love tide too.even when i’m in the Philippines i used it too.
Congradulations to all products!!!:) All the products posted I’ve used and are absolutely wonderful!!! I especially live the Tide & My kids love the peanut butter cherrios & starburts!:):)
Congrats to all the winners. Every product has been used & is favorites in our home.
Congrats to the winners! I love some of those products and can’t wait to try the others! Most I have tried through Bzzz agent and loved them!!! Especially the pods!
Congrats!! And THANK YOU for being such Buzz worthy, and giving us BzzAgents the opportunity to try these campaigns!! And way to go to the products for being TOP NOTCH!!!!!!!
i love being a bzz agent. great products, great people and great ideas. thank you for being the best. congrats to the winners. i can’t wait to try the ones i haven’t already.
Congrats to all winners. Thanks for being the best/
A big congratulations to all the winners!! They are all great products,
Congrats to the winners! I enjoyed trying all their new products!
Congrats to all the winners! I love Tide Pods!
CONGRATS 2 ALL THE WINNERS!!!!
Looks like a lot of great products!! I need to try them all now!
Wow, congrats to all the winners. I love the international iced coffee. And I am not a iced coffee drinker normally!
What great products!!
Congrats again!
Congrats to all the winners! I have tried alot of the products and have loved every one of them! The iced coffee is fabulous!!
I love being an agent and trying products!
Thanks for the opportunity………
Our family really likes the multigrain peanut butter Cheerios and I really like bzzing about and using the Garnier BB cream.
Congrats to all the winners. Love the multi-grain cheerios and how can you go wrong with Skinny cow chocolate (anything). Thanks
I love the Tide pods they are so great. They take the place of three products I was buying.
I just love the tide pods. They smell great and they are so easy to use.
I am so excited and thankful to be a BzzAgent so that I can help report on these wonderful products. Congratulations to all the winners. You all have amazing products. Thanks!
Congratulations to the winners! Being a BZZAGENT is the best!
I’m so excited that i choose the WINNER!!! Tide Pods are great! Congrats!!!
I am so happy for all the winners!! So happy to be a BZZAGENT!!! YEAHHHHHH
congrats winners
Congratulations to all the fabulous winners! I am glad to say I am a BzzAgent too.
I knew the Crackerfuls would go far! Love ‘em! They’re a fun snack at work when I know it will be a few hours before lunch!
Congrats but I didnt like tide pods as much as I am thankful for their sample I use cold water to save energy and their pod does not dissolve in cold water I had to pop it…as though purex pods did and do dissolve in cold water so I like them better out of the samples I tried. I loved the •Coffee – International Delight Iced Coffee, Mocha (Dean Foods) I won a free half gallon from them my gosh its delicious and did not give me the jittery energy coffee does but a feel good energy.