After two years of watching the population of BzzAgents swell from 7,000 to nearly 120,000 (no that’s not a typo) without a stitch of marketing, I have a bunch of statistics that rumble through my head about who the BzzAgents are, what they do, if they have families, what they feed their cats, etc. The past week or so, I feel like I’ve been recited these figures more often than usual for clients and prospective partners.
One of the questions I am most often asked, is, “where do BzzAgents live?” I’m not sure what answer people are expecting to hear, but I typically say, “they mirror the population density and dispersion of the general population.”
I knew some cities we were probably a little high, and some we were certainly low (hello, Miami?!) – but for the most part, Agents were pretty much all over the place and concentrated around cities.
BzzAgents Across the U.S.
So, Friday, Seth fed our zip code data into website that mapped a circle for each zip code where a BzzAgent lives. If multiple BzzAgents live in one zip code, it mapped a larger circle. I was immediately fascinated (I always have been fascinated by maps – and yes, I LOVE Google Earth.). Naturally, the next thing I needed to do was look at a census map and see the spread. Will give you a look at that in a following post. Pretty fascinating stuff.
Matt M.
ReTweet
This is pretty cool to see, I\’m in Utah, and I\’m surprised to see that there aren\’t many, many more people that participate than actually do.
That’s what I call critical mass.
I just decided to sign up as a BzzAgent
Rufus J,
SystemDisc Linux CDs shop.
Whoa, that\’s pretty cool.
What about Canadian BzzAgents?!
HAve you tried using a GIS program. You can load up census data along with agent data, create % data on penetratioin rates by area, and map (color coded of course) the penetration rates across the country. Pretty cool stuff that a lot of marketers are using to target geographically.
Very interesting! Way to go on the map!
Very cool!
I see I\’m not alone in my little part of the world! Not by a long shot!! lol
Its funny how the little circles show on the map-because the areas where they are all bunched together, with areas around, not so filled in…makes it look like all the worker bees have left the hive and are out there buzzin\’ away and pollenating! =)
Perfect!! lol
Happy Thanksgiving To all my fellow-Bzzers and head-hive Bees! lol
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BzzAgent-jus2cusmile-Cathy
HELP FIGHT LUPUS!
WOM works, period. Its everywhere and always has been. How big is WOM? Here’s a perfect example of WOM at work-BIG TIME! lol
In a recent issue of TV Guide, Country Music Superstar,(Over 20 MILLION records sold and one of THE higest grossing concert tours in music history!) Kenny Chesney ‘credits his success with Word Of Mouth-he calls it “Stronger than gravity”-that’s been building since his performances at 4-H fairs more than a decade ago’
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BzzAgent-jus2cusmile-Cathy
HELP FIGHT LUPUS!
Very cool! This image really helps me when speaking with clients. Thank you Seth and Matt!
Vanesa
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Vanesa Kolodziej-Guerra
Hispanic Channel Director
BzzAgent.com
Oooh. I love maps. This is the best one I\’ve seen in a couple of weeks. This helps visualize the WOM concept quite well. Thanks.
GG
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Well, it seemed like a good idea at the time…
Apparently Canadian BzzAgents are personae non grata. ;(
Yes, please do a map for Canada too! It should be easy enough – or does the program used only accept data for the US?
Aloha!! What about us out here in Hawaii?? We BZZZ with the best of them!!
Mahalo BzzAgent! It\’s fun to be bzzzeee as a beeee bzzzzing away creativeleeeeee!
manoamommy
Yes I agree, where are the Canadian\’s!!!
Everyone wants us to bzz like crazy but they can\’t take 30 seconds to incorporate us onto the map.
HMM,bzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz to you
Wow. That’s pretty amazing! A great company get’s a lot of great agents