If I had a status point for every time someone asked what’s taking us so long, BzzAgentJoeC would have leapfrogged (not a Frogpond pun, I promise) “wtr27513″ and landed squarely at the top of the Agent Leaderboard. So let’s tackle this question here and now.
There is much more to the new system than disconnecting points from campaigns. There’s more to it than filling honeycombs. There’s even more to it than figuring out what to do with Canada! The new system is designed to be fresh and interactive. It’s fun, it’s vibrant, it’s engaging. There are a slew of new perks and there are special offers that we haven’t yet revealed to you (we’re calling ‘em “WOMlets”). There are technology changes – such as algorithms that prevent you from falling back when you join a new campaign and software that makes it easy for you to manage your points and offers. Remember, we need to walk nearly 400,000 people from all different backgrounds through an entirely new system (and we have to train our service staff on it first). We’ve gotta make it simple. And in the worlds of design and engineering, there’s nothing more difficult than simple.
So although it is taking a long time for us to do this right, it doesn’t mean there is a long time to go. I know we keep saying, “We’re getting close,” but we really, really are.