With the surplus of predictions that 2013 is the year of mobile advertising, companies appear to be diving into a rat race to churn out mobile ads. Consumers are now accessing social media through their mobile devices more than ever before and becoming more engaged through the process. Estimates say that $4 billion dollars will be spent on mobile advertising this year, with only more funds to be attributed over the next 5 years. That’s a large chunk of change for only 2% of the current advertising market. Sure, consumers are more social and mobile but word of mouth is still a cheaper and more viral way of informing consumers about a product while generating a profit.
According to eMarketer, Google conducted a survey where they found 60% of all smartphone users access social media through their devices. Companies have started purchasing ad space like a wildfire has been lit on Google, Facebook and Twitter. Each of these 3 social media giants stand to profit immensely this year from online ads. Despite pouring billions into mobile advertising, it seems many are missing the mark on connecting with their consumers.
Consumers are more likely to engage with a brand when it is more native to them. Brands have created apps to connect with their users, but they try to sell products through paid banners. Consumers are more likely to engage with a product if it’s presented in a more integrated format on the page. VentureBeat.com believes the most successful way to engage a consumer is by an “app within an app” approach. Consumers can look at the product and be able to tweet or post their generated content to Facebook immediately. However, it is still an advertisement and not the consumer’s main focus.
BzzAgent is moving faster in the mobile game. Our iPhone app is a great way to for consumers to use their smartphone to share product experiences as they happen. The app features the product as the star of the page with our Agents acting as brands’ mobile promoters.
The BzzAgent app allows for our Agents to engage with a brand’s product directly. It offers an in the moment look at our Agents’ experiences through a multitude of activities. They can access the product’s information on the go and tweet their feelings about it from our app. Our app makes the product native to our Agents, making it easier to connect with a brand and advocate for it. By being able to tweet and post photos directly, BzzAgent has seen a high level of engagement with multiple campaigns such as L’Oreal Revitalift.
Instead of throwing down a big wad of cash to draw attention to a product, BzzAgent offers a more efficient way to advocate for a brand. Word of mouth is extremely viral and a strong marketing tool that can broaden a brand’s consumer base. Instead of forking over a fortune hoping onto the mobile advertising bandwagon, why not try word of mouth marketing?