BzzAgent took home one of the biggest prizes of the night at the MITX Awards in Boston yesterday. We won the award for Most Innovative Use of Social Strategies for our work with Trend Micro and the “What’s Your Story?” project.
The MITX Awards is a big deal. It’s the largest and most prestigious award completion in the country for interactive and wen innovations. This category in particular was loaded with talent. The other nominees were The Hartford Financial Services, Alflac (Digitas) and Dunkin Donuts (Studiocom).
The “What’s Your Story?” project is something we are all passionate about. Not only is it a highly effective use of social marketing for business, but it takes a new approach to an importance cause – educating kids about responsible use of social media.
Kids are all over the web at a very young age. Their friends, TV shows and celebrities are all pushing their social media sites, and kids have very little guidance on how to use them. As an Internet security leader, TrendMicro wanted to help. But they didn’t want to do it in a way that kids would tune out. It had to be different. To be effective, the voices had to come from other kids like them.
Here’s a brief case study video that tells the story of how we did it:
Thanks to the great people at Trend Micro and everyone on the team here at BzzAgent. Check out all the videos at http://whatsyourstory.trendmicro.com




BzzAgent is very active in the MITX community here in New England and we were excited to be asked to contribute to their 2011 Perspectives Blog Series.
The
Snippet #2: