Generating a Sales Lift and a Positive ROI:

Burt’s Bees Acne Solution line is made with natural ingredients that smooths and clears skin without synthetics. The line is gentle and doesn’t irritate any type of skin, even sensitive skin, and works hard to clear up blemishes and acne.

Goal: Drive Targeted Trial and Sales

Burt’s Bees needed to increase awareness of their Natural Acne Solution line and drive measurable sales with the help of BzzAgent.

Campaign Strategy: Sample Experience

15,000 Agents with an average age of 24 participated in the campaign. They were given a BzzGuide with product information and activities including a campaign page, a full product set for Agent trial as well as samples to pass along.

Results: Reach, Trial, Purchase

Reach

• Reached 900,000+ people via in-person conversations with hundreds of thousands more reached via digital dialog

Trial

• Generated 182,322 unique triers during the 8 week campaign
• Drove and incremental 30,000 sample requests via a client microsite, effectively doubling the request rate

Purchase

• Influenced the purchase of 5+ units per Agent, achieving a measured lift in sales and a positive ROI

Increased Advocacy for L’Oreal Advanced Revitalift:

L’Oreal Paris, a leading beauty care company, attempts to provide affordable luxury for those who seek excellence in beauty. Known for their catchphrase, “Because you’re worth it,” L’Oreal strives to provide high-quality, innovative and groundbreaking products that celebrate peoples’ beauty. And with their Advanced Revitalift anti-aging cream L’Oreal  attempts to keep their consumers’ faces youthful, firm and free of wrinkles.

Goal: Use Consumer Testimonials to Prove Product Performance, Gain Awareness

By targeting a specific group of Agents, engaging them with the product through samples and coupons and informing them how to spread the word about their experience BzzAgent generated thousands of testimonials and increased awareness for L’Oreal’s Revitalift.

Campaign Strategy: Target, Engage, Activate

The Campaign targeted 15,000 woman Agents ranging from 40 to 59 years old. The women were sent a Bzzkit including a BzzGuide full of product information and ways to spread the word about the product. Agents were also sent a full product set and pass-along samples.

Results: Reach, Advocacy, Sales

• Campaign reached 840,000+ people via in-person conversations alone
• Increased advocacy levels 20 and 40 percentage points for the L’Oreal and Revitalift brands
• Drove over 112,000 incremental consumers during the 8 week campaign

ILORI ignites store traffic and purchases:

Finding the right sunglasses is not just a fashion statement; it is a functional wardrobe item. ILORI boutiques are the destination for designer sunglasses featuring exclusive styles, limited edition frames and unparalleled personal service.

Goal: Ignite Store Traffic and Purchases

Looking to generate awareness for the boutiques, drive traffic and increase sales, ILORI conducted a geo-targeted BzzCampaign focusing on their flagship New York and Los Angeles stores.

Campaign Strategy: Sampling Experience and Guided Activities

1,000 fashion forward males and females were identified from BzzAgent’s network of influential consumers. They were eighteen or older with an average HHI of $81K residing in New York and Los Angeles. Each of the Agents received a BzzKit which included a VIP card for 50% off all purchases for a year, 20 $50 pass-along coupons to share among their circles, a DVD, a branded keychain, a shopping bag and a BzzGuide with product information and suggestions for spreading the word.

The Results: Increased Awareness, Increased Sales, Insight

Grew Awareness

• Each Agent influenced 18 communications for a total reach of 62,000 people, which is 9% above the average campaign reach
• 93% of the Agents reached people who had not previously heard of ILORI
• ILORI website traffic nearly doubled during the campaign live period and visitors spent 34% more time on the site

Increased Sales

• 73% of Agents visited an ILORI store at least once and, on average, they visited the store twice during the 8 week campaign
• The campaign generated 172 purchases and Agents’ average purchase price was 21% more than the store average
• Coupon redemption rates were 3 times higher than ILORI’s direct mail campaigns

Gained Insights

• More than 70% of participants rated ILORI’s sunglass selection better than the leading competitor
• Four out of five visitors rated the quality of service provided by the Style Consultant above average or excellent

Increase Brand Opinion and Purchase Intent:

Philips, a company focused on health and well-being, hopes to improve people’s lives with their products. In staying true to their motto the company launched an easy hair removal tool called the SatinPerfect Epilator. The tool removes hair with just a simple stroke making hair removal simple and hurt-free.

Goal: Change Perception, Reach, Drive Trial

Philips wants to overcome high adoption barriers and grow a larger user base for the SatinPerfect Epilator via Agent trials.

Campaign Strategy: Sample Experience

BzzAgent targeted 1,000 Agents ranging from 18 to 45 years old with a major interest in beauty for the campaign. Each Agent received a SatinPerfect Epilator to try out, 5 pass-along coupons to share and a BzzGuide with product information and activities to spread the word.

Results: Reach, Brand Metrics, Social Share of Voice

Reach

• Reached almost 150,000 people via in-person and online conversations
• Each Agent influenced 150 people

Brand Metrics

• Increased brand opinion by 54 percentage points
• Increased purchase intent by 52 percentage points

Social Share of Voice

• The BzzCampaign tripled the volume of online conversations about product

Proven Sales Impact through Media Mix Model Analysis:

When Neutrogena launched its newest sunscreen – Pure & Free Baby – they needed to get the word out about this product that gives moms exactly what they are looking for: powerful sun protection with naturally sourced ingredients and no chemicals, fragrances or dyes.  But their objective was not just to create awareness and social dialog.  They needed to drive measureable sales impact.

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