Just like me, you’ve probably wondered: is Brian Halligan and David Meerman Scott’s new book, Marketing Lessons from the Grateful Dead, a gimmick or a classic? Well, it’s a little of both. The gimmick grabs you, but it’s the content that makes it a classic.
Full disclosure: so I’m a huge fan of the authors, and have seen more than one human’s fair share of Dead shows, but that’s where the bias ends. This one hits it on the head because it taps into what makes for a good marketing tome these days.