Videos are extremely engaging. The proof is in how your husband stares at the television behind you during dinner instead of listening to how your day went. With that, marketers have been tapping into the potential of videos for some time now. Since Google’s purchase of YouTube, the benefits of adding videos into your marketing strategy have increased for businesses of all sizes.
35 hours of content are uploaded to YouTube per minute, according to Social Media Examiner. With so much competition, marketers need to focus on how to stand out from the crowd and draw in an audience. The best way to go about creating content for your brand’s videos is to focus on your customers’ needs. Focusing on your customers’ needs allows you to create content that is most relevant and valuable to them. Business 2 Community reports that customers who view videos are 174% more likely to make a purchase than those who don’t. Relevancy can lead to larger profits.
Chances are slim you will make a video as viral as “Charlie Bit Me,” but you can expand your videos’ reach. First off, always include your brand’s URL in the description of your videos to drive traffic, and also include several tags on your video if using YouTube. These tags will make your video more likely to turn up in a local search. Google’s purchase of YouTube also cannot be overlooked. Now, videos appear at the top of search results. In order to secure a featured spot for your videos, include keywords in the title. These keywords will link your content to the search engine.
Social Media Today states that marketers need to “utilize the social media infrastructure,” meaning connecting your content to other social networking sites. Facebook, Twitter, Pinterest and Tumblr all support YouTube videos and offer different paths to consumers. Three out of five consumers will watch a video for a product to educate them about it so they make a more informed decision. The more social networks featuring the video, the more ways to persuade your customer base.
Consumers watch videos to gain greater insight into a product or a brand. The shorter and more concise a video, the better. The end of a video should include a call to action. Give your customers a direction instead of leaving them hanging on what to do next. A specific direction will increase the likelihood of a customer following through on a purchase.
Videos are more important than ever in your marketing strategy. Compose a plan that is most relevant to your audience and put it into motion.