Posts Tagged ‘ebook’

How to Take a Direct Marketing Approach to Social Media

Wednesday, May 16th, 2012

Direct marketers know how to drive results.  They’ve been building business with it for decades.  With a time-tested, scientific approach to audience targeting, program optimization and results measurement, direct marketers have turned TV, mail and email into sales engines.

Imagine what you could do if you could combine the science behind successful direct marketing with the power of personal influence and advocacy in social media?  That’d be pretty powerful. And it would make counting “likes” to show your success seem a little silly.

Well, you can do it right now.  Download our newest ebook “To Sell in Social, Stop Getting “Likes” and Start Building Advocacy” for a guide on taking a direct marketing approach to social media.  Social marketing doesn’t have to be all about “likes” – it can build the authentic, influential advocacy that influences others and drives sales.  It just requires a direct marketing approach.  A lot of what direct marketers have perfected from precise audience targeting, message customization, call to action testing, and sales and ROI measurement can be applied in social media.

Here’s how you do it. Download this new ebook for ideas that’ll add a sales turbo charge to your social media marketing machine.

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New eBook on Key WOMMA Trends and Takeaways

Thursday, January 5th, 2012

If you’ve been wondering what you missed at the most recent WOMMA Summit, a new ebook captures the best of the event for you. WOMMA got together with NM Incite to analyze the social media discussions occurring during the event, and they tapped a handful of attendees for their opinions on the key takeaways.

Some of the stats included in the ebook are:

  • Most retweeted tweeters
  • Most buzzed about topics and brands
  • Most buzzed about speakers (includes our own Paul Hunter!)
  • Conversation volume by social media source

Commentary in the the ebook include articles from 14 attendees including Chris Laird of P&G Tremor, Deborah Holland of Publishers Clearing House, Joe Fairless of Mr Youth, and yours truly. I’ve got an article in there about scaling social through better measurement.

I think the ebook is a great idea and WOMMA did a nice job with it. You can download it free on their site at: http://womma.org/ebook/

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[eBook] From Loyalty to Advocacy – Driving Sales from Social Shoppers

Tuesday, September 27th, 2011

From Loyalty to Advocacy - BzzAgent ebookDid you know that nearly 90% of Americans participate in some type of loyalty rewards program? Most of us are enrolled in more than one.  Marketers invest a lot into building these programs so they can personalize the shopping experience and surround good customers with relevant offers to make them even better customers.

But all this valuable insight is wasted when it comes to social media marketing. Social media is a powerful and persuasive marketing channel, but none of the insights from customer loyalty programs are being used. To most marketers, customers are completely anonymous in social media.

It doesn’t have to be that way.

Determining which loyal customers have the ability to be influential advocates in social media may be the biggest opportunity for brand marketers today. These social shoppers have a deep connection to your brand and they rely heavily on social media to discuss products with a big audience of followers.

Social Shopper Marketing is the answer. It connects an individual’s retail purchase history to their actions in social media – and it follows the path back to the retail store to track purchases they influenced in others.

Download the newest BzzAgent ebook “From Loyalty to Advocacy – Driving Sales from Social Shoppers” to learn the importance of social shoppers and to get a Social Shopper Marketing framework designed to drive measurable sales.

Download your copy at: http://u.bzz.com/advocacy

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The Social Media Product Launch

Monday, February 28th, 2011

What makes a product launch a success?  It certainly takes a good product, but a lot of good products don’t connect with consumers and end up with disappointing sales.  In fact, depending on the industry, about 80% of new products fail. The best thing you can do to make your new product launch a success is to focus on building strong consumer advocacy.

When consumers are discussing your product, posting reviews, creating videos and providing valuable feedback, you have the best chance at a successful and highly profitable launch. Consumers will go to great lengths to spread the word about the products they believe in, but they have to be involved early in the process.  BzzAgent has been helping companies connect with consumers to launch new products for 10 years now and we’ve summarized many of our experiences in a new ebook.  “The Social Media Product Launch” presents a three-phased launch program with 12 key social marketing practices that utilize consumer advocates to drive sales and accelerate adoption.

A social media product launch is more like a cycle than the linear process depicted in many marketing diagrams.  As you can see in the graphic below, consumer involvement during the pre-launch period provides valuable early feedback and creates buzz that sets up the sales-driven activities of the launch.   As the launch activities end, these brand advocates can be guided with activities that sustain discussions to drive sales and build momentum for the next relaunch, redesign or introduction of complementary products.

We describe each of these steps in this new free ebook.  Download yours now at http://u.bzz.com/productlaunch and let us know what you think.

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