Direct marketers know how to drive results. They’ve been building business with it for decades. With a time-tested, scientific approach to audience targeting, program optimization and results measurement, direct marketers have turned TV, mail and email into sales engines.
Imagine what you could do if you could combine the science behind successful direct marketing with the power of personal influence and advocacy in social media? That’d be pretty powerful. And it would make counting “likes” to show your success seem a little silly.
Well, you can do it right now. Download our newest ebook “To Sell in Social, Stop Getting “Likes” and Start Building Advocacy” for a guide on taking a direct marketing approach to social media. Social marketing doesn’t have to be all about “likes” – it can build the authentic, influential advocacy that influences others and drives sales. It just requires a direct marketing approach. A lot of what direct marketers have perfected from precise audience targeting, message customization, call to action testing, and sales and ROI measurement can be applied in social media.
Here’s how you do it. Download this new ebook for ideas that’ll add a sales turbo charge to your social media marketing machine.