The Hypeworthies voters are on to something…Skinnygirl Cocktails had the fastest volume growth last year, according to data released by Technomic’s Adult Beverage Resource Group, in a recent MediaPost article. Piling on over 1,500 votes so far, this Skinnygirl Sangria’s curve-cutting cocktail is light on calories and heavy hitting with fans! One voter calls this tasty drink ”best in class,” saying the whole line is “yummy,” while another raves that it’s a “wonderful guilt free drink with good buzz.”
Buzz is right! Check out the Online Buzz chart below, where Skinnygirl Sangria (dark blue) is bursting with buzz and picking up steam. Consumers can’t stop complementing this delicious new drink. From a show to a food line to a brand new beverage, Bethenny Frankel has the magic touch!
Skinnygirl Sangria isn’t alone on in shoppers’ carts–Donna Hood Crecca, Senior Director at Technomic, notes, “Among the fastest growing spirits brands, we see a definite shift toward sweet and also spicy flavors, with flavored vodka, rum and whiskey products gaining speed.” The Hypeworthies voters are right on-trend, with flavored favorites and sweet treats, Smirnoff Coconut Vodka, Pinnacle Cake Vodka, Patron XO Cafe Coffee Liqueur, Parrot Bay Freeze & Squeeze Mango Daiquiri Tropical Malt Drink, and Smirnoff Signature Screwdriver all making the final cut!
Who doesn’t love to hit happy hour for a Hurricane or settle into a sunset with a Skinnygirl Sangria? It’s five o’ clock somewhere, right?! Well, it’s definitely time to cast your vote for The Hypeworthies!ReTweet