What happens when Seth Godin asks a few of his friends to chip in 200 words each for his new e-book? The answer is pretty obvious…
What Matters Now includes thought pieces from the likes of Guy Kawasaki, Jason Fried, Fred Wilson, Tom Peters, Chip and Dan Heath, Gary Vuynerchuk, Paco Underhill, Chris Anderson and Arianna Huffington…and little ol’ me… To read it yourself, click the image below.
While the e-book is important, what’s intriguing is how Godin uses social media to create immediate virality. I think Pete Kim coined this as an “ego trap”, which Seth appropriately recoined as “Hero Marketing”. The ingredients are pretty simple: make it easy for time-constrained, smart, semi-narcissistic folks to be a part of it. Then, make it free for intelligent, idea-hungry people to consume it. Presto, immediate virality.
But Seth realizes the most important ingredient can’t be overlooked: quality content worth consuming. The idea-hungry part of me read the book front to back and was truly blown away. The semi-narcissistic part of me wants to tell you my piece, titled “Dumb”, is on page 43.
Have fun!
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[...] insightful commentary. Tweet it, email it, post it on your own site. I think it might be fun to make up your own riff and post it on your blog or online profile as well. It’s a good exercise. [...]
Wow,
You never cease to amaze me.. This is wonderful! Thank for sharing your talents..
Randy W
Er, what were the ideas you extracted from this glorified Powerpoint for the Holidays?
[...] commentary. Tweet it, email it, post it on your own site. I think it might be fun to make up your own riff andpost it on your blog or online profile as well. It’s a good exercise. [...]
[...] commentary. Tweet it, email it, post it on your own site. I think it might be fun to make up your own riff andpost it on your blog or online profile as well. It’s a good exercise. [...]
[...] insightful commentary. Tweet it, email it, post it on your own site. I think it might be fun to make up your own riff and post it on your blog or online profile as well. It’s a good exercise. [...]
[...] insightful commentary. Tweet it, email it, post it on your own site. I think it might be fun to make up your own riff and post it on your blog or online profile as well. It’s a good exercise. [...]
What Matters Now…
Seth Godin recently released a new, free, ebook perfect for your 2010 forward-looking time. Maybe you have a few hours off from work, or if you’re lucky it’s days or weeks… You may be familiar with some of the folks featured in this book: Tim O’…
I just received the ebook this morning and read through it immediately. There are some great tidbits in this book, and such a wide range of ideas. Love it! My favorite is by J.C. Hutchins on how “we” have settled for what we have instead of pursuing our dreams. Great stuff.
[...] insightful commentary. Tweet it, email it, post it on your own site. I think it might be fun to make up your own riff and post it on your blog or online profile as well. It’s a good exercise. [...]
I’m a total Seth Godin fan! I’ve read The Dip and Tribes recently and couldn’t put them down. I didn’t even know he had a new book that your talking about here. I really like the idea you’ve written about here around “quality content worth consuming” I’ve been telling people for years that this is what makes or brakes a website.
Seth Godin is one of the best marketing minds around today. He just gets it.
It’s no wonder he was so easily able to make this ebook go viral.
It’s no wonder he was so easily able to make this ebook go viral.
Seth Godin is a God… period! When he says or does something you listen – we love you Seth!