This case, though, is a little different. Instead of one of us being a vendor and the other the client, we’ve pooled our resources to create a best-of-breed solution for marketers. Seth created the idea and has executed on it, and BzzAgent is providing content (from our BzzScapes platform) as well as the expertise of our sales organization to help clients use the service.
This is quite unlike any other business development relationship we’ve ever struck. What’s most interesting is that this wasn’t exactly how we envisioned using the BzzScape platform and our sales team has never been an outsourced resource for another company. But that’s exactly what makes this work for us – for too long we’ve been consistent with, “this is how we do things” as opposed to, “hey, let’s see how it evolves the business.”
Already, this partnership has created a number of different avenues of discussion at BzzAgent, opening doors for new explorations and ideas about how our model can evolve. While we’re excited about this partnership, I’m most excited that we’re back to the jump-off-the-cliff startup attitude and thinking that will create the next evolution of our success.ReTweet