Oscar buzz may be over, but that doesn’t mean the award season is finished. In fact, a brand new award is getting people talking. It’s called the Hypeworthies, a new award from BzzAgent that recognizes today’s hottest new products.
Hot new products can generate a lot of excitement. When you come across one that blows your hair back, you don’t want to keep it to yourself. You want to share your experiences with everyone. Not only is it a great source of conversation, but you know others are going to find this gem of a product just an interesting as you do. Maybe they’ll try it and want to tell all their friends about it.
Hype around new products isn’t limited to cars, movies or the latest iWhatever, it’s often about the products we see every day in our supermarkets aisles. That’s what the Hypeworthies are all about, and we need your help to nominate what’s hot in your shopping cart.
Nominate Your Favorite Products
Visit hypeworthies.com now to nominate your favorite new supermarket products. We’ll be collecting nominations until March 23, so tell all your friends.
Finalists Announced March 26
Finalists for each product category will be announced on March 26. Come back to Hypeworthies.com on the 26th to vote for your favorites. The Hypeworthies are all about sharing our enthusiasm so we encourage you to submit your own stories and photos about these products, and discuss your favorites on Twitter and Facebook. Our panel of judges will review your recommendations along with metrics on overall consumer buzz and market sales data from leading measurement companies to select the winners in each product category. We’ve saved one category just for you, the People’s Choice award will be based entirely on your votes.
Attend the Hypeworthies Award Webinar April 26
The Hypeworthies wraps up on April 26 with a big online event to announce the winners. The event will feature several prominent marketing leaders discussing the winners in each category, consumer reactions to the products, and their recommendations for building hype that makes everyday products remarkable. This is an event you don’t want to miss. Reserve your place now and add it to your calendar.
Join the Conversation
This is going to be fun. There’ll be a lot to talk about during the next few weeks, so stay tuned to this blog, @hypeworthies on Twitter and on Facebook at www.facebook.com/hypeworthies. Our hype connoisseur Sarah Hodges will be leading a lot of these discussions so we hope you get involved.