[Infographic] The Social Media ROI Solar System

Posted by Brian Cavoli on April 12th, 2012 in , ,

You could say there’s a universe of ways people measure the ROI from their social media marketing. Some of the more popular methods, like counting Facebook “likes” and re-tweets, have very little meaning to the CFO, while other newly developed formulas around engagement can be, well, rather creative.

Only one method, the analysis of sales revenue generated relative to the program investment, delivers ROI in the way it is meant to be measured –  in financial terms. If you think of that as the center of the measurement universe, here’s how the rest of the social measurement solar system might look:

 

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3 Responses to “[Infographic] The Social Media ROI Solar System”

  1. Lorayne Gothard says:

    This is very interesting to see how this works. The diagram really helps. Thank you

  2. Heather Rast says:

    I just found this post through a random tweet in my stream; glad for serendipity. The discussion around social media ROI is certainly intense and prolific. This infographic resonates with me because it folds in financial and non-financial aspects of a brand’s efforts in social media. Not to get carried away, but what would be really interesting to plot out is how other marketing methods and techniques (some people use the word “traditional”) like email, PR, etc. would plot.

    Would it be possible to produce the infographic as a downloadable PDF? I think a handy reference would be a useful touchstone for most MarCom folks.

    Thanks!

  3. I would love to have the infographic in the form of a pdf as well. I’d like to help take it viral, too!

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