It’s been said that people remember 10% of what they hear and 20% of what they read, but about 80% of what they see. If you are looking to build widespread advocacy around your brands and products, photo sharing sites like Pinterest and Instagram are some of the best ways to encourage customers to tell their stories. Photos are compelling content. Social media posts with photos generate more response and interactivity than any other type of post. Now that more than half of all mobile phone users have smartphone, the opportunity for your customers to post candid photos of your product in action hs never been greater.
But like any other type of social media, this isn’t about marketing carefully controlling the entire message. Professionally staged product shots, images from ads and stock photos with air-brushed actors are going to turn people off here like they would on any social media site. The best way for brands to use these sites is to make it about the customers. Encourage them to share their photos about your product at home and out with their friends and family. Your customers should be the stars of your photo galleries. Here’s how it’s done: