[Infographic] A Picture’s Worth a Thousand Likes

Posted by Brian Cavoli on November 12th, 2012 in , ,

It’s been said that people remember 10% of what they hear and 20% of what they read, but about 80% of what they see.  If you are looking to build widespread advocacy around your brands and products, photo sharing sites like Pinterest and Instagram are some of the best ways to encourage customers to tell their stories. Photos are compelling content.  Social media posts with photos generate more response and interactivity than any other type of post.  Now that more than half of all mobile phone users have smartphone, the opportunity for your customers to post candid photos of your product in action hs never been greater.

But like any other type of social media, this isn’t about marketing carefully controlling the entire message.  Professionally staged product shots, images from ads and stock photos with air-brushed actors are going to turn people off here like they would on any social media site. The best way for brands to use these sites is to make it about the customers.  Encourage them to share their photos about your product at home and out with their friends and family.  Your customers should be the stars of your photo galleries. Here’s how it’s done:

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10 Responses to “[Infographic] A Picture’s Worth a Thousand Likes”

  1. tabitha vos says:

    awesome! Very worthy of a 1000 likes! And then 1000 repins!

  2. Tiffany says:

    Now this is going to be soooo large!!!! Great idea.

  3. Badbarbara says:

    Photo sharing is definitely the wave of the future! Great tips, thanks for sharing!

  4. Pamela Robinson says:

    I use Pintetest daily. I can definetly see the potential for using this site to promote products and there uses. I am new to Instagram but would be willing to learn more about using it.

  5. Angel says:

    BzzAgent is growing faster than I can keep up. I love that not only do I get to try great products that they are introducing and getting me involved in new social media. Pinterest and Instagram are going to be the next one’s I join!! I am so excited that I get to share the wonderful and best Word-of-Mouth Program. No other beats BzzAgent!!!

  6. Tonya Ethridge says:

    This is going to be a great way to promote new products.

  7. Susan says:

    I haven’t investigated Pinterest yet. Because of Buzz a camera is on my Christmas list.

  8. Laura West says:

    Great Infographic! I love how you are pointing us to engagement, storytelling and real life examples! Kudos!

  9. Great info. I haven’t used Pinterest yet but I’d set up a new account as soon as possible.

  10. Josh Light says:

    Great points. One thing that could be added is Twitter will now automatically show pictures that are attached to tweets.

    I tested the use of pictures and saw a 144% increase in clicks. I blogged about it, and would be happy to share the link with anyone who wants to check it out.

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