Improved Brand Opinion and Increased Advocacy:
For those who are fluent in social media HTC’s Windows 7 smartphone speaks your language. The phone features people, photo, music and video hubs that make for easier connections and direct uploads to Facebook while on-the-go. With smooth transitions, easy upload capability and cool built in speakers, HTC hopes to change brand perception and generate reach.
Goal: Increase Awareness, Drive Recommendations, Drive Trial
HTC hoped for consumer engagement and adoption of brand perception while further reaching consumers.
Campaign Strategy: Sample Experience
The campaign included 1,000 T-Mobile or AT&T customers, ranging from 18 to 49 who were not current i-Phone users. Agents were each given a free HTC phone to try out as well as a BzzGuide with a focused activity on product reviews and Facebook and/or Twitter posts.
Results: Reach, High-Volume Activity, Brand Perception
The campaign generated very high Agent activity levels resulting in hundreds of thousands of detailed product conversations.
Reach
- Reached 234,000+ people via in-person and digital conversations.
- Each Agent influenced 235 conversations
High-Volume Activity
- Drove activity among core HTC segment: 25-34 year olds; influenced 499 Facebook posts and 651 Tweets
Brand Perception
- Increased brand opinion by 36 percentage points
- Increased advocacy levels by 85 percentage points
I was not part of this campaign, but saw that it was on here and decided to leave a quick comment.
I recently switched to Tmobile, and purchased an HTC radar with the plan. I’ve never been big on iphones, and android devises are either average and affordable, or outstanding and ridiculously expensive… So I did some research on smartphones and discovered the new Windows 7 devices available for select carriers. The HTC radar stood out to me immediately. It’s sturdy, sleek, and SO FAST! Windows 7 is a dream to use, and every aspect of the phone is well designed, period. 10 times better than any iphone or android device I’ve had. I hope that people give Windows 7 a chance so they can get this awesome phone!
when could you put a campaign of galaxy s 2 smart phone
I have been a T-mobile customer for a few years and would love to be part of this campaign.:)
I have been with T-mobile for a few years now and I love it. <3
I would love to try out the window 7 HTC smart phone.
I have been with Verizon for a while and would interest me to try this one
I’ve had t-mobile for years since they were Cingular. I have a basic smart phone but would love to try the HTC and how it works with pc together.
sounds like a good new product. I would love to get picked to try it out and pass the word on to ppl I know and love.
The RADAR SUCKS!! do not buy if u use pandora, instagram, or use ur phone as a credit card reader! I can’t so even half of what i want to! Save ur money!!
Would love to be part of this campaign!
I have been with ATT/Cingular for years. I would love to try this phone. I am a current blackberry user.