Look Out! It’s the Holidays!

Posted by Lauren Murphy on October 31st, 2013 in , , , ,

With Halloween upon us, the flurry of the holiday season is about to begin. Marketers know how important it is to stand out from the crowd over the next two months and keep customers engaged and attentive.  So let your customers help.

For many, holidays mean one thing… food. Those few extra pounds we may pack on are worth it if it means getting a second helping of that pumpkin pie.  Looking for recipe ideas?  Some food brands have fun recipe contests on social media for Thanksgiving and/or Christmas to enable customers to show off their creations. BzzAgent already has many boards on Pinterest loaded with holidays recipes (plus some fun extras).

Another great way to market your products this season is to create how to videos on YouTube. These videos are easily shared and consumers can be more open to new items during this time. If they can see multiple uses to a product, their value perception may increase and they’ll want to try it for themselves. Even a tutorial video of how to decorate the home or cook a turkey can help potential customers make a decision to purchase. We love to give tutorials about the newest products in our BzzCampaigns, like with Pure Madness chocolates.

Speaking of lending a helping hand, the holidays are a time for giving. You can offer a deal on your products that includes some portion of the profit being donated to charity.At BzzAgent and dunnhumby, we participate in Helping Hands all year round and the holidays are no exception.

There are even more ways to engage your customers this coming holiday season. Pick the one that best differentiates your brand while spreading some holiday cheer.

For now, have a Happy Halloween!

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11 Responses to “Look Out! It’s the Holidays!”

  1. robbi says:

    I can’t wait to use this I never been on here before lol

  2. Great advice !I’ve just signed up to become a bzz agent and even though I can’t wait to receive my first campaign, I’m reading up and studying all the bzz agent material available. I’m goal as a bzz agent will be to reach as many people as possible. I want to become one of the greatest bzz agents in the city of NEW YORK.

  3. Harley says:

    Awesome advice. Never would have thought to share recipes and stuff on youtube & sounds like it would make it easier for people to actually know how to cook or make something with step by step instructions and physically someone else doing it so you can follow along! LOVE BZZAGENT my score is a 5.9 and i hope to keep it up because i cant wait to try new make-up products!

  4. Lynne Molitor says:

    I love the bzzagent.com website, a friend, co-worker of mine got me involved. Love being invited to all the campaigns so far, and have been able to promote the products I have been picked to try out for the merchants. Buzzing about the products and the amazing results, whether it involves cooking or everyday health is really fun. Thanks for an amazing adventure.

  5. Andrea says:

    I am looking forward to learning more about becoming a bzz agent. just signed up

  6. angie says:

    I’m so excited to join bzzagent!!!! Let the reviewing begin!!!! :-)

  7. missy0423 says:

    !!!

  8. Venisha Hawthorne says:

    I’m all about this. Love, love, love pintrest. I’ve recently suggested to a friend of mine that we start having pintrest parties. Pintrest parties is a group of friends who get together and each takes one idea found on Pintrest to bring to the party. Matt it be a recipe, craft, diy project or, after reading this article, sharing different products. I know I’m a genius, lol.

  9. Natalie says:

    Cant wait to receive some products to test them out and write a review ;)

  10. Lois Garland says:

    I would like to receive free product that I could review on my personal website/blog.
    Can’t wait to share my opinion of different products with my blogging friends and family on my social media sites.

  11. gail says:

    i would lve to get picked for a campaign

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