With Halloween upon us, the flurry of the holiday season is about to begin. Marketers know how important it is to stand out from the crowd over the next two months and keep customers engaged and attentive. So let your customers help.
For many, holidays mean one thing… food. Those few extra pounds we may pack on are worth it if it means getting a second helping of that pumpkin pie. Looking for recipe ideas? Some food brands have fun recipe contests on social media for Thanksgiving and/or Christmas to enable customers to show off their creations. BzzAgent already has many boards on Pinterest loaded with holidays recipes (plus some fun extras).
Another great way to market your products this season is to create how to videos on YouTube. These videos are easily shared and consumers can be more open to new items during this time. If they can see multiple uses to a product, their value perception may increase and they’ll want to try it for themselves. Even a tutorial video of how to decorate the home or cook a turkey can help potential customers make a decision to purchase. We love to give tutorials about the newest products in our BzzCampaigns, like with Pure Madness chocolates.
Speaking of lending a helping hand, the holidays are a time for giving. You can offer a deal on your products that includes some portion of the profit being donated to charity.At BzzAgent and dunnhumby, we participate in Helping Hands all year round and the holidays are no exception.
There are even more ways to engage your customers this coming holiday season. Pick the one that best differentiates your brand while spreading some holiday cheer.
For now, have a Happy Halloween!