Our friend Seth Godin has an interesting blog post today about free samples. His point is that sampling is tough: while on the one hand it brings potential customers to your door, on the other most of the samples go to people who have no intention of buying.
As usual, Seth’s argument is sound. But it’s also not the whole story. Sampling done the right way can be very powerful for businesses. If you are very targeted in who you give samples to, offer a feedback mechanism to hear what those people think of the product, and measure the heck out of resulting sales, then you’ve created some real value.
Sampling is powerful. Make sure you do it the right way.ReTweet