Social Marketing Generates 100,000 Purchases:
4 in 10 children suffer from seasonal and indoor allergies, and while many parents use medication to treat their children’s allergies, the medication relieves the symptoms but often leaves kids feeling jittery and drowsy. Claritin, a leading allergy medication, available over the counter, relieves allergy congestion and sinus pressure without drowsiness.
Goal: Increase Reach and Awareness
Claritin wanted to increase awareness of their pediatrician-recommended non-drowsy formulation.
Campaign Strategy: Target consumer, Sample Experience
BzzAgent targeted 14,500 moms in 33 markets with kids 12 years old and under for the campaign. 92% of the mothers use medication to treat their children’s allergies. Each of the moms received a BzzKit with one 10-count package of the product, eight $3-off coupons, a children’s book explaining allergies and a BzzGuide with product facts and tips for spreading the word.
Results: Reach, Increase Trial, Drove Sales and ROI
Reach
- Reached nearly 620,000 people with Agents influencing 42 communications
- 86% gave the product to their children
Increase Trial
- Agents decreased their usage of the brand’s key competitor with 32% of competitive households switching to the brand
Drove Sales and ROI
- 68% of Agents purchased additional product
- 31% of conversation partners purchased
- Resulting in over 100,000 purchases
I have several friends of mine that take Claritin on a regular basis. I suffer with allergy and sinus headaches and pain behind my nose and eyes, but have never tried Claritin. I would love to give it a try. Thanks.
This product has worked very well with my daughter. she is breathing better and not complaining as much. I have given coupons to several friends and family and have heard only good things about it.
we use clariton it helps most of the time for seasonal allergies.
I’ve used claritin from time to time – works well.
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My physician recommended this product to me, when I was diagnosed with Asthma with Allergies. It has worked like a charm. Now I would not say that I am not on inhalers, because I am, but now I can go into the outdoors without the allergic reactions that used to trigger my Asthma.
I use Claritin daily and it works. My daughter is currently using the liquid version…. Wonderful product.
My daughter suffers from seasonal allergies, has tried several other medications and finds this one of the best.
I love your product since being chosen to participate in the Claritin study , my granddaughter has not suffered anymore from her allergies, it is the best allergy relief she has ever had from over the counter medication.