Why is this woman so happy? She knows that thousands of women just like her in a BzzAgent program helped increase sales for a new hair care product line by 17%.
This is the topic of a new case study published by the measurement firm SymphonyIRI. The case study “Sales Shine with Social Marketing“ presents the story of a recent BzzAgent social marketing program that was measured by SymphonyIRI’s Matched Market Analysis.
This is a great example of how social marketing can impact sales results. Over 10,000 women from BzzAgent’s consumer network sampled the new line of hair care products. We provided them with the product, information about its benefits and samples to share. Guided activities encouraged them to get the word out in-person and online across their social networks.
To measure the sales impact attributable to the campaign, SymphonyIRI conducted a Matched Market Analysis to compare the sales impact between two selected geographic markets. Here’s what they found:
SymphonyIRI Group determined the BzzCampaign was highly effective at driving sales. When analyzed during a 13-week period, the analysis markets saw a volume sales lift of 17%.
Check out the entire case study. It can be downloaded (and shared) here: HairCare DMS Success Story
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