A recent BzzAgent BzzCampaign is profiled in the new Forrester Report “Three Ways To Find, Create, And Energize Advocates – Promote, Find, And Attract The Mass Influencers Who Matter” by Augie Ray.
The report identifies three types of brand advocates on the web – Social Broadcasters, Mass Influencers and Potential Influencers. Each have their own unique behaviors and marketing value for a company, but the Mass Influencers are the ones companies need to attract. They are the minority of those in social media and they create the majority of the influential posts about products and services. This report provides a framework for companies to find these people and turn them into advocates for your brand. These are exactly the people who are attracted to BzzAgent and make up our agent network.
Here is Forrester’s executive summary of the report:
Fans and followers are helpful for brands, but the people who bring the greatest value in social media are not just fans but advocates — people who can and will support, engage, and share information from and about the brand. But not all advocates are created equal. The best advocates are Mass Influencers who create the majority of influence impressions and posts for a brand or within a category. There are three ways to turn Mass Influencers into advocates — find them, promote them, and attract them to your brand.