Generating a Sales Lift and a Positive ROI:
Burt’s Bees Acne Solution line is made with natural ingredients that smooths and clears skin without synthetics. The line is gentle and doesn’t irritate any type of skin, even sensitive skin, and works hard to clear up blemishes and acne.
Goal: Drive Targeted Trial and Sales
Burt’s Bees needed to increase awareness of their Natural Acne Solution line and drive measurable sales with the help of BzzAgent.
Campaign Strategy: Sample Experience
15,000 Agents with an average age of 24 participated in the campaign. They were given a BzzGuide with product information and activities including a campaign page, a full product set for Agent trial as well as samples to pass along.
Results: Reach, Trial, Purchase
Reach
- Reached 900,000+ people via in-person conversations with hundreds of thousands more reached via digital dialog
Trial
- Generated 182,322 unique triers during the 8 week campaign
- Drove and incremental 30,000 sample requests via a client microsite, effectively doubling the request rate
Purchase
- Influenced the purchase of 5+ units per Agent, achieving a measured lift in sales and a positive ROI
I WOULD LIKE TO TRY PRODUCT
I love all of Burt’s Bees products, but the colored chapsticks stain the skin around my mouth! This could be because I’m pretty pale, but it’s a little frustrating. I use the colorless lip balms on top of my lipsticks, which works great.
Brought a Burt’s Bee product once waiting on a long line, and happened to really like it…will love to try more from this brand
i love bee’s lipbalms
i always use them and always will go back to buy a new one
i love bee’s product!!!
I would love to try this product by all means since i do suffer from acne, I use Burt’s Bees lipbalm as well their 24 hr moistureizer. I am a big fan of their products and know that they work, and what is better that its all natural ingrediants and no chemicals in them so i dont feel bad putting on my skin let alone get a bad reaction to them, whcih is better especially when pregnant!
I HAVE LOVED BURTS BEE’S AND GOT MANY PEOPLE TO USE LIP BALMS,NATURAL BUG SPRAY WHICH IS HARD TO FIND. I LOVE THEIR SMELLS AND ALL NATURAL INGREDIANTS. iT’S IS GOOD FOR ALL SKIN TYPES WHICH IT PERFECT FOR ALL! i LIKE THE WHOLE LINE
i am a teen who would like to try this
I love love love Burt’s Bees lip balms. I buy them every yar for stocking stuffers. I would really like to try their moisturizing hand cream. Thank you.
I have used Burt’s Bees for years! I love the marshmallow vanishing cream and the wonderful almond scented hand cream. I use their lip balms, bug sprays and I love the fact that it is all natural! Thank you Burt’s Bees!
I want to try this product
Ive tried several diffrent others
And so far so good
Love love the lip balms and hand creams
I would love to try this product!
Would love to try this product !
I have been a Burt’s Fan for a long time.. Ive tried all of the products ( lip Balms are my Fav. ) except this one. I would love to be apart of this campaign. My family and Friends all switched from Traditional skin and lip products bc I rave about Burt’s. I really want to try this product to see if I have the same sucess
i love burts bees!
I love burts bees!! Would love to try this product.
I love love love these products!!! Everything I have ever used is fanulous!
the best i ever tried
I absolutely <3 burts bees!!! I have never tried the acne solutions line, but I feel that it would be a perfect match to my skin. I have sensitive skin that is always dry, and suffer from scabbing. i'm sure this alternative could help heal scabbing and do away with the stubborn acne!! Most products dry my skin out even more. Would love to participate!
Daily Premium accounts…
Magnificent goods from you, man. Find your wanted stuff….
i love this product i have many of their balms and lotions I would love to try their acne solution product!!!
I would love to try this!
I live in az and I think this would be a good thing to try for chaplips ect
I love Burts Bees! I would love to try this.
I hace heard so much about burts bees from family and friends have never tried it yet for myself due to the fact that at every store around me its sold out!
Love their face wash. Would love to try these.
my husband and i dont go out to eat. love wearing makeup would love to try burts bees products heard its wonderfull.
my husband and i do not go out to eat money is tight.i love wearing makeup,i would love to try burts bees products, iheard theirwonderfull.its not to often that i can spruge on myself.
sounds like a good product. I would love to get picked to try it out and pass the word on to ppl I know and love.
I would love to try this product. Are yall ever around houston?
Love all Burts Bees products!!!
I love the Burts Bees lip balm and would like to try more Burts Bee products.
I love Burks Bees products, I work in the sun all day, and have found their lip balm and lotions are wonderful, most lotions will catch dust on top but I find Burts lotion to not do that will im working outside.
Love Burts Bees – for me and my kids!
I would love to try this product. I use only organic products and Burts Bee’s is one of my favorites.
I would like to try this Burt Bee products, interested to see how it works on dry skin.
I would love to try Burt Bee products
i would love to try this product and refer it to my photo clients