Generating a Sales Lift and a Positive ROI:
Burt’s Bees Acne Solution line is made with natural ingredients that smooths and clears skin without synthetics. The line is gentle and doesn’t irritate any type of skin, even sensitive skin, and works hard to clear up blemishes and acne.
Goal: Drive Targeted Trial and Sales
Burt’s Bees needed to increase awareness of their Natural Acne Solution line and drive measurable sales with the help of BzzAgent.
Campaign Strategy: Sample Experience
15,000 Agents with an average age of 24 participated in the campaign. They were given a BzzGuide with product information and activities including a campaign page, a full product set for Agent trial as well as samples to pass along.
Results: Reach, Trial, Purchase
- Reached 900,000+ people via in-person conversations with hundreds of thousands more reached via digital dialog
- Generated 182,322 unique triers during the 8 week campaign
- Drove and incremental 30,000 sample requests via a client microsite, effectively doubling the request rate
- Influenced the purchase of 5+ units per Agent, achieving a measured lift in sales and a positive ROI