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BUZZ NEWS




On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Find Sackboy

’20 minuten’ organizes a manhunt for Sony

Today we bring you a very nice collaboration between the biggest Swiss newspaper ( 20 Minuten ) and Sony Computer Entertainment. The collaboration was for the launch of Little Big (...)

 
Posted on November 21, 2008

Gonzague Dambricourt

 
 

Elfyourself: you as a dancing elfs are back!

OfficeMax and JibJab’s 3rd year is a charm

Originally launched by Office Max during the 2006 holiday season, the hugely successful viral Elfyourself minisite has come back for its third year in a row. This year it is likely to (...)

 
Posted on November 20, 2008

Stéphanie Schleich

 
 

Miss World’s Social Network

The beauty pageant goes 2.0

If you haven’t gone Web 2.0 yet, you just might be the last one to do it! Even the Miss World contest is creating an online social network for this year’s competition. Wondering what a (...)

 
Posted on November 20, 2008

Jessica Hartstein

 
 

Community of Veterans: You’re not alone!

A social network for veterans

Last Thursday we wrote about Straight from Iraq, a US Army web campaign. We’ve got another army article for you today, but this time our article is dedicated to a new initiative for (...)

 
Posted on November 19, 2008
1 comment

Cordula Werle

 
 

Alfa Mito Romeo: Life in a Just a Few Images

Turning the new Alfa into a pop icon

I’m not one of those people that fall for any and all advertising gimmicks. That being said, I just came across a brand banner that made me go “um” and that even managed to get me to try (...)

 
Posted on November 19, 2008

Nicolas Mirguet

 
 

WWF Indonesia’s Turtle Soup Bowls

Street marketing on the beach

How often do you run into turtles these days? Not very often, I’m guessing. As there are probably a million other species you never run into either, I’m sure the absence of turtles hasn’t (...)

 
Posted on November 18, 2008

Jessica Hartstein

 
 

Equifax’s Tundra Tubbing

Stop the owls from freezing their tails off

With the after Thanksgiving Day sales less than 2 weeks away, the crisp feel to the air, and the bare trees, there is no denying that winter is upon us. Winter means fewer critters and (...)

 
Posted on November 17, 2008

Jessica Hartstein

 
 

Whose is longer?

Burger King´s new sexy ad

Burger King is continuing its trend of out of the ordinary viral videos. This particular ad is based on a very macho cliché, but it can´t help but stir a reaction out of us. The Burger (...)

 
Posted on November 17, 2008

Julie Le Vacon

 
 

YouTube Takes a Stab at Sponsored Videos

And yet another source of revenue for the online giant

After buying YouTube in 2006, Google has been looking for any way it can to make good on the 1.65 billion dollars it paid for the site. It may just have found the solution: (...)

 
Posted on November 14, 2008
3 comments

Gonzague Dambricourt

 
 

Live from Iraq: Trooptube

US army adopts 2.0

After all the Obamamania surrounding our elections last week, it might seem that we’ve all but forgotten that we’re currently at war in Iraq. The US army certainly hasn’t forgotten. And (...)

 
Posted on November 13, 2008
2 comments

Cordula Werle

 
 

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